La Abuelina’s family appeared in TV PSA’s and comics, and Abuelina’s voice was used in some radio PSA’s. The number of DMV population potentially received reliable information about COVID-19 through traditional and digital media was 13.6 MM from July 1st, 2020 to June 30th, 2022. The impact of our work on the campaign was also featured in a profile by The Washington Post and in El Tiempo Latino as the Latino/Hispanic community has one of the highest vaccination rate in Montgomery County.

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Radio Spot - Bivalent Vaccine - La Abuelina - SPANISH

We work hand-in-hand as a familia, driven by our passion for creating campaigns to move people to action. We spare no effort to achieve the social transformation our communities need through media relations, communications strategy development, research & evaluation, marketing, branding & messaging, event planning, and digital communications.

Our commitment is to be insistent, persistent and unstoppable to evoke action to eradicate social and civic indifference. Flores Consulting, LLC, doing business since 2018 as a (DBA) Communications Shop, is a Latina-owned business proud to be a Women’s Business Enterprise National Council member.

www.communicationsshop.us