Child care expenses can be very challenging for families, and working or studying parents are part of the local economic development.

The Montgomery County Working Parent Assistance (WPA) Program in Maryland is a county-sponsored program committed to helping eligible county residents pay for child care.

Communications Shop led the WPA communications strategy, including branding, messaging, and products-development during the first six months of the campaign launch. The goal was to ensure that all community members were aware of the benefits of using an understandable and welcoming tone.

Considering that Montgomery County, MD, is a diverse county, the critical success was developing a communications campaign in the five languages predominantly spoken in the county. As a result, we were able to develop an innovative communication strategy and creative products such as posters, brochures, videos, radio PSA, bus advertisements, digital content, and a multilingual digital toolkit for partners to reach out and provide culturally appropriate information to the English, Spanish, Amharic, Vietnamese and French-speaking communities about the services accessible to parents or legal guardians, which is a fundamental support for the comprehensive development of the county.

To learn more about us and our services, visit our website: communicationsshop.us/
Or contact us at: communicationsshop.us/contact/

Finales

Radio Spot - Working Parents Assistance (WPA) Program - SPANISH

Kyle Walmsley - Voice Actor

Rhien is a transgender voice artist based in Australia. She has experience recording for local radio and theatre productions. She’s passionate about her craft and strives for excellence in her performances. She has a broad vocal range with a fondness for accents and character acting.

Rhien Ford - Voice Actor

“Be the voice”, the civic engagement Spanish campaign in the 2024 General Elections.

Radio Spot - League of Women Voters - Be The Voice! - Spanish

The national radio ad for Samsung OLED TV's. Great to be part of this big campaign for what are incredible televisions.

Samsung Neo QLED TV - National Radio Ad

Nice to provide this big voice for Vernon Kay's Ultra Ultra Marathon Challenge for Children in Need. Played many times on BBC Radio 2

Vernon Kay - Ultra Ultra Marathon Challenge Promo

The Masked Singer is one of the biggest shows on tv in the UK so it was awesome to be asked to provide the VoiceOver for the promo as they host it at Butlins in the UK. Providing the Voice of God for the show too at the event.

THE MASKED SINGER Voice Of God - Guy Harris

I know. I know.. it's on a lot. Yes It's me on Mustard!

MUSTARD PIT STOP - Radio Ad

In for a Penny on ITV is hilariously hosted by Stephen Mulhern. I was asked to voice the sponsor bumpers for it in a fun style. I think we cracked it.
You can watch them here too.
https://www.youtube.com/watch?v=QKDoDngvBjU

In for a Penny Seabrook Sponsorships - ITV1

Angela Pico_Reel Animación Personajes

We work hand-in-hand as a familia, driven by our passion for creating campaigns to move people to action. We spare no effort to achieve the social transformation our communities need through media relations, communications strategy development, research & evaluation, marketing, branding & messaging, event planning, and digital communications.

Our commitment is to be insistent, persistent and unstoppable to evoke action to eradicate social and civic indifference. Flores Consulting, LLC, doing business since 2018 as a (DBA) Communications Shop, is a Latina-owned business proud to be a Women’s Business Enterprise National Council member.

www.communicationsshop.us

Radio Spot - Working Parents Assistance (WPA) Program - SPANISH

Communications Shop

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