Desiree Gullan | Executive Creative Director | Gullan and Gullan Digital

In this discussion I challenge Desiree to justify why she emails branding, product and messaging designed to sell, using a channel reserved for communication? Why is that acceptable?

She starts her thought leadership article saying: "In the digital era, it’s never been more difficult for brands to break through the deluge of information and penetrate consumer’s ever-decreasing attention spans. Your brand messaging is one of the most important aspects of a marketing communications strategy. From the language used, to the tone it is delivered in, successful brand messages will result in your target audience resonating with your brand, and be more open to receiving your content. It takes between five and seven points of contact for a brand to make an impression. Here’s some ways you can make sure your brand impressions last."

Position your messages in other people's inboxes ethically and morally.

SOMAYA Khaki, CA(SA) is Project Director responsible for Operational Advocacy and Member Services within the Tax space, at the South African Institute of Chartered Accountants. SAICA has been working with SARS to regularise an ETI System which seems to have taken on a life of its own.

SAICA has warned against FANCIFUL ETI SCHEMES which may compromise well-intentioned businesses.

Amy Knoetze, OWner at Pulse Dermatology says: "At Pulse we are determined to be pioneers in the industry, offering an unrivalled menu of medical aesthetic treatments where you can choose from a menu of bespoke peels & facials, anti-ageing injectables, advanced fat removal & body sculpting treatments, advanced treatments for acne and pain free laser hair removal. Treatment programs are taylor made, designed to treat individuals of all skin colours and with all skin concerns."

PULSE DERMATOLOGY - Medical-Allied Practice and Beauty Parlours are not synonymous!

Professor Pat De Wit, President of OTASA discusses the decision which has been made and implemented by OTASA, to establish a Professional Body for Management, Leadership and Fields of Practice in Occupational Therapy.

OCCUPATIONAL THERAPISTS are establishing their own Professional Body.

The Bay Magazine commissioned Alan Rosenmeyer to select Car of the Year in 3 categories and the result will leave many listeners gob-smacked! Not the typical cars you would imagine. French, Japanese, Hybrid and downright FUNKY!

CAR OF THE YEAR: Student, Home Executive & Business Executive - The Bays Selection

BODYROLL uses infrared technology to detoxify your body.  The infrared radiation hidden inside the machines widens blood vessels and helps remove toxins from the body by penetrating deeper layers of the skin.  This also reduces cellulite and smoothes the skin. As a weight-loss, detoxification and beauty device, BodyRoll is one of the most exciting fitness technologies I've ever come across.  I'm passionate about health and beauty.  BodyRoll is going to redefine fitness for women like me.  Try it and see if you don't agree.

ANNELY VIHMANN brings Body Roll to Cape Town with a brand new Studio

Theatre review: His Post-Pandemic One Man Play - Bryan Schimmel’s transcendent musical memoir, More than a Handful- magical storytelling through music – an intensely personal evocation of life on the musical theatre boards- moving, beautiful and inspiring

FesliyanStudios.com

Bryan Schimmel is back with a One Man Play...more than a Handful of Keys

Contemporary Business's 7 October Memorial

As Israel pursues its goals in this war, when will it have to call it?

How long can Israel continue like this, both Economically and Politically?

If Radical Islam is what has made enemies of previous brothers, is there any chance of reconciliation now?

If Radical Islam is the thing what are the chances of reconciliation with Arab neighbours?

In this episode of Small Business we engage on whats bad government, for small businesses in South Africa. Scott Barratt is a SME Subject matter Expert on the topic.

Scott Barrett talks about the Red Tape killing Small Business In SA

Professor Van Staden and I review the latest Woolworths case on when Sick Notes HAVE TO BE ACCEPTED by Emoployers!

Professor Marthinus discusses the law relating to Sick Notes and Labour Appeals Court commentary

While the headiness of the MPOX threat in SA appears to have receded to some extent, this is an important discussion to listen to in-light of the fact that something this severe, doesnt just dissapear.

Natalia Rosa is very aware of he Impact Of MPOX In SA, particularly around TOURIST SEASON!

In this open and frank interview we discuss the economic influence which the Gay and Lesbian community have in this country. We speak about the difference in voting and spending patterns between the SA GLBT community and those in other countries. We discover why Gay and Lesbian South African do not vote collectively but rather on issues, and with their consciences. 

GAYS AND LESBIAN INFLUENCE ON THE SA ECONOMY- Coenie Kukkuk on the economic muscle of the Gay and Lesbian SA Community

Annabel Linder should be in the MTN Hall of Fame and yet they have chosen to overlook a person who possibly is the most exceptional radio talent ever to have been produced on our shores. She is Internationally acclaimed for her work in comedy and radio. What a career! What a force to be reckoned with!

SA'S DAME OF COMEDY - Annabel Linder -  Radio Personality Extraordinaire - 5 May 2015

Dr Magwegwe - Why the best Managers and Leaders are Vulnerable Leaders who are capable of recognising and channelling Mental Health Challenges in the workplace.

Dr Frank Magwegwe on why professional Managers are able to distinguish between the causes and solutions of stress on men versus women

Neither the C-Suite nor Trade Unions understand what needs to be done to manage stress levels .

Conversations with Dr Magwegwe: A call to establish sector-wide Employee Assistance interventions

Bronwyn James talks about raising a schools pass rate from 54% to over 90%, One school at a time. We talk about the role NGO's and Business play and how the Department of Education has 25 000 of these schools to apply her formula within.

ONE SCHOOL AT A TIME - BRONWYN JAMES talks about the NGO she runs - One School At a Time -26 May 2015

I posted on Facebook my response to Pick n Pay buckling under pressure from BDS to ethnically and religiously cleanse its store of anything to do with the Jewish Community. In the process, my post was responded to from differing quarters. Perhaps the most voracious of these responses came from my daughter, the Professional Brand Manager and Consultant so I thought I would tackle her in-studio..... 

Two perspectives on how the Johannesburg Jewish Community should respond to Pick n Pay's obvious Antisemitism...

The Afrikaans Community have a new radio station in Pretoria and its making goo waves on our air-waves.

LEKKER FM - A NEW AFRIKAANS RADIO STATION ON THE AIRWAVES

In this open and frank interview Wendy Mechanik talks about her heyday as the top female Estate Agent in SA, her fall from grace after becoming the whipping girl for a generally corrupt Industry and how she has stood up again to survive. 

WENDY MACHANIK ON WENDY MECHANIK

This was a fantastic interview with two very strong proponents of Black Economic Empowerment. While we dont agree with everything they asserted, we celebrate the passion with which they proudly hold the flag for BEE aloft!

PALESA MZOLO AND GIVEN MKHARI TALK BLACK ECONOMIC ADVANCEMENT

A book written by a lifelong fan of Warren Buffet which is short, concise and packed full of insight and words of wisdom on why the global guru on investment has changed so many people lives and made them consistently wealthy.

Alec Hogg On "How to Invest like Warren Buffet"

Listen to how many advances are being made in the world of Insurance. Not really disruption as much as consequential inovation. 

VICTOR MUGUTO blows the lid on DISRUPTION in the Insurance Sector

How long will we as citizens continue to allow ourselves to be taken for a ride by this President and his merry band of very corrupt brothers and sisters?

Zuma and the ANC take us for fools

In this open and frank interview we talk to Danny K about his career, his new song and what he thinks about Hlaudi's 90% local content rule for 19 SABC Radio Stations.

DANNY K has a new song out. Why SA and not the USA?

We're always pleased to chat to Attie Van Wyk, CEO of Big Concerts about the acts he is bringing to South Africa in the year ahead. Starting with.....IRON MAIDEN no-less. 

Attie Van Wyk CEO of Big Concerts - IRON MAIDEN in SA!

In this Business Brief Interview we discuss why Directors will face prosecution for delinquency and not upholding their fiduciary duties and responsibilities in their complicated roles as Directors. 

Jamie Lee Jacobs talks about why bad Company Directors will face prosecution.

This excellently crafted book by Paul McNally tells the story of drug dealers and societies response thereto, along Ontdekkers Road, in Johannesburg. It evidences Police Corruption and involvement in the Drug selling Industry. It highlights how POWERLESS we are as a society to do anything about the problem. There is NO CHANCE of cleaning up. It has to be one of the more depressing reads of the year and I think that the author has a bit of Munchhausen Syndrome to-boot where he makes a statement that "there are no Villains" in this story.

Some Police sell DRUGS. IPD, the NPA all know about it and are doing NOTHING to stop it.

SEXPO - 20 years old in Australia, 10 years now in SA, it seems that our appetite for sex and all things sex, for the commercial value proposition of advertising ones goods (not services) attracts 66,000 adults with money to spend to Nasrec this weekend.

Lets talk about Sex Baby! SEXPO at Nasrec! David Ross, an Australian, talks to us.

Sometimes methinks the lady doth protest too much about workplace transformation but perhaps listeners will have a different view?

SYDWELL SHIKWENI talks about The Inclusion Paradigm, his article in Business Brief

PRIME CIRCLE IS A TRULY GLOBAL ACT AND OPENING FOR THE PIXIES IN SA IS A TESTIMONY TO WHAT THIS 16 YEAR OLD BAND HAVE ACCOMPLISHED IN SA. HE SAYS THE PIXIES ARE THE "GODFATHER OF GRUNGE". (WHAT IS GRUNDGE?)

ROSS LEARMONTH LEAD SINGER OF PRIME CIRCLE

Coenie Kukkuk is a prominent Pretoria Attorney. He loves and defends our Legal System but says there's a lot of work to be done when it comes to laws, their application and how Parliament varies moderates and changes those laws, on the issue of Assisted Suicide.

I MUST have the right to choose SUICIDE! Even if I'm not sick. Surely thats a Human Right?

I spoke to our home-gown, Entrepreneurial Guru, Lisa Illingworth to try and understand what makes great Business Leadership? How are these people nurtured and what does nature have to do with it. What a fantastic, unbelievably informed and dynamic person to have interviewed on the toipic.....Lisa.....not Kat Cole.

A Hooters Waitress now runs the 1 Billion Dollar Cinnabon Empire - How can we explain it?

Who better to talk about Government Bonds and their Investment Potential than Steven Crouse, our Finance Guru.

2019 Ep 3: Financial Logic - Understanding Government Bonds and how to manage them as Investments

A Great BusinessBrief Interview with Tracy Robbins. 

Be aware that once you release your thoughts and images into the Social Media Ether you can never recall that stuff. You cannot blame any prospective Employer from reviewing your profile on Social Media in making judgements about you so GROW UP!

Contemporary Business hosted by Dr Ivor Blumenthal

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