Desiree Gullan | Executive Creative Director | Gullan and Gullan Digital

In this discussion I challenge Desiree to justify why she emails branding, product and messaging designed to sell, using a channel reserved for communication? Why is that acceptable?

She starts her thought leadership article saying: "In the digital era, it’s never been more difficult for brands to break through the deluge of information and penetrate consumer’s ever-decreasing attention spans. Your brand messaging is one of the most important aspects of a marketing communications strategy. From the language used, to the tone it is delivered in, successful brand messages will result in your target audience resonating with your brand, and be more open to receiving your content. It takes between five and seven points of contact for a brand to make an impression. Here’s some ways you can make sure your brand impressions last."

Position your messages in other people's inboxes ethically and morally.

SOMAYA Khaki, CA(SA) is Project Director responsible for Operational Advocacy and Member Services within the Tax space, at the South African Institute of Chartered Accountants. SAICA has been working with SARS to regularise an ETI System which seems to have taken on a life of its own.

SAICA has warned against FANCIFUL ETI SCHEMES which may compromise well-intentioned businesses.

Boston College, in-association with Strive Software can get students who have either failed or underperformed in Matric, or not even reached matric yet, through the American GED Examination with an average of an 80% pass rate. The GED is Certified by SAQA as Matric Equivalent for University Admission in South Africa. Why on earth can the 25 000 schools, hundreds of thousands of Public Sector Teachers, and Multi-Billion Rands of annual fiscal Resources not do likewise? 

What a fantastic software suite and coaching process Strive have developed. What an amazing story to tell. Here is just one set of statistics for January '15 to April '16:

Social Studies  77%, Maths 70%, Science 80%, Reading 86%, Writing 98%. 

Position your messages in other people's inboxes ethically and morally.

Contemporary Business hosted by Dr Ivor Blumenthal

Related tracks