CatBeach Music is an indie boutique record label, featuring a roster of unique artists who make darn good music. Take a peek through the website to see what these musos are up to.

Behind the music-making and label-biz, are the husband and wife team – Bobby and Jen Hartry.

Bobby, the creative force behind CatBeach Music, is a guitar player, producer, and songwriter…with a fascination for little toy keyboards and anything that makes an interesting sound… tone… frequency… noise…

Bobby started out as a session guitarist in Los Angeles, then, over the last decade, branched into songwriting and production at his own Catbeach Studio. His fascination with guitar tones, vintage gear, unique pedals, and finding the right sound for each moment, mark his style and influence in the studio. As an Emmy Award winning songwriter, Bobby’s songs have reached audiences around the world with critical acclaim. CatBeach Music capitalizes on Bobby’s unique production aesthetic along with each artists’ personality and song-styling.

Jen oversees the project management, digital and print marketing, and CatBeach Music’s online presence. She also coordinates new business, licensing, and royalty administration…she’s the bizzy one. Her experience in music publishing, magazine production and communications complement Bobby’s progressive process in the studio.

Here at CatBeach Music, we are driven by our love of excellent and compelling music, by artistic and zany ideas, and by creative and lovely souls.

Daena Jay, once an arcane writer, launched onto the Los Angeles singer-songwriter scene in 2010 after a chance encounter with producer/songwriter Bobby Hartry. That meeting eventually led to a collaboration resulting in their Emmy-nominated song ‘Home Again’ and multiple network television placements for their songs ‘This Could Be’ and ‘Fall Down’.

Daena’s debut project, a 5-song EP titled ‘When The Bough Breaks’, is richly layered – painting melancholic pictures in tension with playful overtones and melodies featuring ironic tales of hope and fateful reality, set to an epic and haunting soundtrack.

Daena's latest project: SUBDIVISION, released via CatBeach Music on March 18, 2014. SUBDIVISION takes on a more aggressive and bold sound with a beat-based musicality and rhythmic vocal melodies. Lyrically, SUBDIVSION has fewer introspective and melancholy moments while capturing more visceral and primal expressions. Daena seems to throw herself headlong into love, the sensual, the unknown. In the chorus of “I’m No Good” Daena demands, “I wanna feel your heartbeat next to me”. Gone are the misgivings of ‘When The Bough Breaks’, which are replaced with ‘SUBDIVISION’’s new found courage. 

Originally from South Africa, this young writer with an old soul, has been shaped by many home-cities around the world that captured her spirit and imagination, including London, Durban, Cape Town, Perth, and LA. Stories of life and love and loss have made their way to Daena who writes as a true outlet of creative expression.

Daena Jay is following