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What does it mean to build a strong UX team and when should a company look to do that? With no formal education path, how should designers be cultivating their abilities? In this episode, Austin sits down with Aarron Walter (VP of Design Education at InVision) to discuss what it was like to build the UX Team at MailChimp and what his vision is for the future of education in design.

"A lot of times, designers want to refine. They want to change the typeface, adjust the kerning, or tweak the button color. A lot of engineers will see that and think that's self-indulgent. That's another thing that designers really struggle with. And I'll be honest, designers kind of just suck at talking about the value of their work." — Aarron at 29:30

Aarron on Twitter: Twitter.com/aarron
Aarron's Website:  www.AarronWalter.com
Check out InVision: www.InVisionApp.com 

Email us: Hello@UXandGrowth.com
Austin on Twitter: Twitter.com/ustinKnight
Geoff on Twitter: Twitter.com/dailydaigle
Matt on Twitter: Twitter.com/mattrheault

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Building a UX Team & Educating Designers with Aarron Walter (VP of Design Education at InVision)

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Top designers are often thrust into leadership roles, and it’s easy to forget that these two roles do not require the same skillset. In this episode, design managers and Liftoff! co-authors Chris Avore and Russ Unger discuss the mistakes and lessons they—and MANY others—have made in their new book, four years in the works. Liftoff! is a guide for new leaders looking for guidance about managing design teams effectively, and established managers who want to level up their expertise.

Order Liftoff! before July 7 and save 15%; for free shipping in the U.S., enter code FREESHIPLIFTOFF at checkout.  https://rosenfeldmedia.com/books/ux-leadership/

Influencers mentioned:
Meet the diverse variety of contributors to the book: https://rosenfeldmedia.com/ux-leadership/liftoff-opening-credits-contributors-guests-and-reviewers/
Jacqui Frey: https://www.linkedin.com/in/jacquifrey/
Kara DeFrias: https://obamawhitehouse.archives.gov/blog/2013/03/01/meet-pif-kara-defrias
Emileigh Barnes: https://www.linkedin.com/in/emileighbarnes/
Lou Adler: https://louadlergroup.com/about-us/team-bios/lou-adler/
Noah Bushnell, Finding the Next Steve Jobs: https://www.amazon.com/Finding-Next-Steve-Jobs-Nurture-ebook/dp/B00DF58I56/ref=tmm_kin_swatch_0?_encoding=UTF8&qid=&sr=
Laura Hogan, Resilient Design Management: https://larahogan.me/blog/coming-soon-resilient-management
Amy Edmonson on Psychological Safety: https://hbr.org/podcast/2019/01/creating-psychological-safety-in-the-workplace
Maggie Hsu Wagner: https://www.linkedin.com/in/mkhsu/

Liftoff! Practical Design Leadership to Elevate Your Team, Your Organization, and You

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What factors breed innovation? How do you take a product from zero to one, launching and iterating quickly? What does it mean to create sustainable growth? In this episode, Cambria Davies (Product Manager at Ro) tells us the story of launching one of HubSpot's flagship products from scratch, and all of the critical steps her team took along the way. We dive into jobs-to-be-done, activation metrics, and the significance of sustainable growth. Plus, Cambria gives us a peek into her new role at Ro, and some of their recent fast-paced COVID-19 launches.

"For those who might not be familiar with the Jobs-to-be-Done framework, the basic premise is that people hire products to fulfill jobs for them. So in the morning when I wake up, I have a job of waking up as efficiently as possible and I can either hire a cup of coffee to perform that job for me, or I could hire a green juice. So, you really shift the way that you think about competition and how people explore solutions to their problems, which is rooted in acute pain points or problems they have, as opposed to it being this generalizable demographic that will always drink coffee in the mornings." — Cambria at 12:29

Cambria's site: https://cambriadavies.com/
Cambria's blog: https://www.shipsh.it/blog
Cambria on Twitter: https://twitter.com/cambria_davies
Ro: https://ro.co/ (P.S. They're hiring. Ping Cambria if you're interested.)

Book about JTBD: When Coffee and Kale Compete by Alan Klement
Book about error reduction: The Checklist Manifesto by Atul Gawande

Austin on Twitter: https://twitter.com/ustinknight
More about the show and host: https://austinknight.com/

Necessity, Innovation & Rapid Launches with Cambria Davies (Product Manager at Ro)

a Happy UX Learner from Bandung, Indonesia.

Pelajar Ideal - Mini Album IPM Jabar

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