John Kagia joins us from New Frontier Data, a leading research organization, as we continue our Discovery, Engage & Compete series into the world of cannabis.  What can intelligence and analysis do in the cannabis market.  Mr. Kagia tells us how product development is changing in the cannabis market.  Reasearch shows that consumers are not just interested in raw materials, such as cannabis flour, for making marijuana-based baking and such.Now, more buyers are interested in finished, premade goods, so they don't have to do the work.  Dispensaries are changing the product placement in their show rooms to put raw materials and the back, and new finish goods out in front.  This demand is expanding the product base lines and marketing approaches.  So, it seems, it is time to expand thinking in the marketplace.
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Cannabis Market Analysis

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