Join Daniel Jarrahi as he dives into the rich cultural roots of saffron and shares how ZAFR Sparkling Saffron Soda brings centuries of tradition into a modern, refreshing experience. Discover the story behind every bubble, every thread, and the craft that turns heritage into a sparkling celebration.

Daniel Jarrahi Explains the Cultural Roots of Saffron in ZAFR Soda

Daniel Jarrahi, founder of Saffron World, blends cultural heritage, holistic wellness, and entrepreneurship. Raised between Iran and the U.S., his journey from aspiring surgeon to saffron advocate reflects his passion for natural healing, purposeful living, and global impact.