One of the most charming DJs in the business. A musical ambassador and a veteran of acid house, a champion of techno, a dance music pioneer, label owner, King of Ibiza – you name it, Carl's been there and done it, never losing sight of his passions – playing music, breaking tunes.

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Seth Troxler is one of electronic music’s most instantly recognisable artists. He has carved out his own unique path as a cultural commentator, art curator, restaurateur and entrepreneur. Descended from a family of cowboys and Baptist preachers, Seth is part African-American, with a singular approach to viewing the world through the prism of contemporary music culture.

Born in Kalamazoo, Michigan, and raised in suburban Detroit, Seth learnt the art of DJing initially from his stepfather (then a college radio DJ) and later from working, at only 16, behind the counter in legendary Detroit record store ‘Melodies & Memories’. It wasn’t until Seth made the decision to explore new horizons in the mid-2000s, moving to Berlin fresh out of his teens (after debuting at Panorama Bar at just 18 years old), that his DJ career really took off.

Since the move from Detroit to Berlin, then settling in London for a number of years, and now with his time divided between Ibiza and Berlin (Round 2), Seth has established himself as one of the world biggest DJs (voted the world’s number one DJ in scene bible Resident Advisor and gracing the front cover of Mixmag three times). He’s equally at home playing to the smoke-filled dance floors of some of the world’s most discerning nightclubs, such as CircoLoco, fabric (London), Nordstern (Basel), The Lux (Lisbon) or Blitz (Munich), as he is headlining the world’s largest festivals, like Glastonbury, Movement, Roskilde or Sonar.

Right from the word go, Seth has been as passionate about food and contemporary art as he is about music, and these two interests have resonated at all points, and in parallel, to his music career. A multi-faceted modern artist: he has held residencies at talismanic music institutions, run numerous record labels, and pursued his own solo recording career (including the recent ‘Play In The Dark’ collaboration with the Martinez Brothers on Crosstown Rebels, and ‘Lumartes’ that kick started CircoLoco Recordings in Summer 2021). Furthermore Seth has found the time to launch the successful Smokey Tails’ restaurant in London, to create and host his own party during the Rio Carnival, and then to stop everything and to take the time out to climb Kilimanjaro for charity.

More recently Seth has focussed his creative energies on his ‘Lost Souls of Saturn’ www.lostsoulsofsaturn.com project, alongside Phil Moffa and further opaque participants, that sits firmly at the intersection between futuristic electronica, contemporary art and technology. In 2019 Lost Souls Of Saturn presented their audio/visual installation Transmission at the Saatchi Gallery in London, after its premiere during Art Basel in Switzerland, and collaborated with the Met in New York and the Fondation Beyeler in Basel in 2021. Lost Souls Of Saturn are currently recording their second album and conducting further experiments in augmented reality and virtual reality, which will be revealed soon.

Extremely well travelled, constantly searching and experiencing, Seth Troxler continues to follow his own unique path.

In a dark kitchen in the middle of a sweaty night in Las Vegas, all 6’4” of Dan Reynolds is hunched over a laptop, slapping beats on the table and crooning lyrics into a tiny microphone. Before long, he and the other three members of indie rock band Imagine Dragons would be playing “It’s Time,” that same laptop-demo-turned-supersized-anthem, from the roof of a parking garage to a wave of thousands of screaming fans. This song title to the single from their 2012 debut KidInaKorner/Interscope release “Continued Silence EP” is an all too apt descriptor of the band’s hard-earned success—but it’s also emblematic of the deep-seated anxiety Reynolds and the rest of the band experienced leaving behind any realistic expectation of a normal job to do the thing they love most.

A third-generation Las Vegas native, Reynolds is no stranger to the adage “the house always wins,” choosing to pave his musical career with a near obsessive work ethic and hundreds of unused demos rather than roll the dice with the first songs that sprung from his mouth. It’s no surprise, then, that he was drawn to guitarist Wayne Sermon, another founding member of Imagine Dragons. Having practically grown up in a recording studio and graduated Berklee College of Music, Wayne had been practicing his guitar through meals and other socially inappropriate situations as long as he could remember; he challenged Dan in a way that was both uncomfortable and exactly what they both needed. When they began writing songs together and recognized something special was happening, Wayne called up his Berklee friend Ben McKee, who promptly dropped out of school with only a few credits left, moving across the country to play bass for the band. This sort of reckless/genius behavior is typical for Ben, who has an uncanny penchant for spicy food and a suitcase full of unbelievable road stories. More recently, the band was joined by drummer Daniel Platzman, another Bostonian schoolmate who seems way too nice to be playing rock and roll until you actually see him in action.

Several tours and three self-released EPs later, Imagine Dragons had made a serious name for itself, particularly in the west coast circuit. Although their songs vary from nearly whimsical and light to brooding and powerful, listeners are drawn to the inherent honesty in the music. The only rule of thumb for the band, it seems, is to write from a true place; the result is songs that literally run the spectrum of human emotion. Attend a concert, and it becomes clear that the live performance of deeply personal songs has a real effect on people. And the band itself is not immune, as demonstrated when Dan literally passed out into the drum set during a finale song, sending cymbals and drum stands crashing while the rest of the band played on until the close.

Great songwriting is bound to be noticed eventually. As proof that the harder you work, the luckier you get, one of those people who noticed was Grammy winning producer Alex da Kid (Eminem, Rihanna). Alex and Dan began collaborating on projects, and soon the band had developed a relationship with Alex and his team. The alchemy resulting from Alex’s hip hop sensibilities and Imagine Dragons’ anthemic rock is nothing short of explosive. The byproduct of this creative collision is “Continued Silence,” a six song in-your-face sonic grenade that breaks musical boundaries and yet is strangely relatable by its improbably diverse audience.

Despite it all, on any given day when they aren’t on the road playing shows, you can still find Imagine Dragons huddled away in a rehearsal room somewhere, banging out song after song in search of the next perfect track. Like most things in Vegas, the band is angled at going big or going bust. For the sake of those who love great music, we hope it’s the former.

DJ. Producer. Artist. David Guetta is a musical trailblazer, an international icon and the most cherished electronic artist of our generation. He has over 75 million monthly listeners, 50 billion streams, 40 million albums sold worldwide, 14 Grammy nominations and 2 Grammy Awards plus 110m followers across his social channels. He has been voted the world’s best DJ in the DJ Mag ‘Top 100’ four times and has won the accolade for best electronic artist at the MTV Europe Music Awards six times. 

Guetta is the #1 streamed DJ on Spotify and steadily in the Top 10, with a peak at #4 of the most listened to artists in the world on the platform. Guetta has collaborated with the world's biggest stars including Sia, Nicki Minaj, Rihanna, Justin Bieber, Ariana Grande, Bruno Mars, Black Eyed Peas, Shakira, OneRepublic, Kid Cudi, J Balvin, Becky Hill, Raye, among many others. Such work has resulted in numerous hit singles both in the dance/electronic space as well as in the pop world, with 12 tracks achieving over 1 billion streams including “Hey Mama” (3.4 billion), “I’m Good (Blue)” (3.5 billion) and “Titanium” (2.8 billion). 7 of Guetta’s singles have also reached the #1 spot on the UK singles chart.

A master creative across genres, Guetta has also gone from strength to strength with his underground-focused Future Rave project and he is additionally working on new music for his underground alias Jack Back. 

As he continues to dominate the global charts and play some of the most exciting sets of his career, all while expanding his creative vision, exploring new sounds and evolving as an artist, David Guetta demonstrates time and time again why he is the most cherished electronic artist of our generation.

Rihanna is an Academy Award nominated and Grammy winning artist, philanthropist, and businesswoman, recognized as one of the best-selling recording artists of all time. She holds the record for the most Diamond-certified RIAA singles by any female artist. All of her studio albums have achieved Platinum or Multi-Platinum status, including Good Girl Gone Bad, Loud, and Anti, cementing her legacy as a music industry legend. Beyond her musical achievements, Rihanna is celebrated for her humanitarian involvement, entrepreneurship, and fashion industry influence. She established the Clara Lionel Foundation in honor of her grandparents, focusing on investing in community-led solutions across the Caribbean, East Africa, and the US South. She is also one of the most influential moguls in beauty, cosmetics, and fashion, with her trail blazing and culture shifting companies: Fenty Beauty, Fenty Hair and Savage X Fenty.

Bookings: 
simon@primarytalent.com
laetitia@primarytalent.com

MGMT: 
james@purplewall.com
abi@hannahwants.com

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