You may know him as Jah Cure. Perhaps you know him by his given name, Siccaturie Alcock. But as the saying goes, “What’s in a name?” Most importantly, you must know his message. His music is at once his spirit, his all-consuming passion, and his personal declaration of a belief in a universal consciousness based on love and positivity.

Born in Hanover, Jamaica on October 11th, 1978, the global force that is Jah Cure has been a long time in the making. From as little as three years old, this child of slight build would captivate those around him with his innate musical virtuosity. As he and his love for the art grew, the young man whose voice would make any songbird green with envy would sneak out of his bedroom window late at night to visit local dancehalls and stage shows. It was here that he became immersed in the stylings of the undisputed greats: Bob Marley, Peter Tosh, Burning Spear, Beres Hammond, Marcia Griffith, Garnett Silk, Yami Bolo, Jacob Miller and Black Uhuru. A young Siccaturie knew that he would dedicate himself to achieving membership of this superlative group.

Initially using the name ‘Little Melody’, Siccaturie’s voice started to leave an indelible impression in the streets and he soon became the talk of Jamaica. At the age of fifteen, he moved to Kingston. The name Jah Cure was bestowed upon him by the world-renowned Capleton and the David House Crew. This was primarily due to the vast amount of herb he smoked in the quest for spiritual enlightenment - a daily custom of his Rastafarian religion and commitment to natural living. Using the plants of the land for medicinal purposes, the singer looked young and healthy. He was ‘well-preserved’ or ‘cured’. Jamaican music icon, Beres Hammond, subsequently took Cure under his wing and became his mentor and producer.

However, Cure’s journey would be unexpectedly interrupted when in 1998 he was stopped and arrested late one night in Montego Bay. He was charged with four crimes, all of which he vehemently denies to this day. A non-jury trial was convened (one in which a single judge decides both questions of law and fact) and unfortunately, despite a total lack of visual confirmation of his involvement in said crimes, Cure was given a 15 year sentence.Not letting this setback disrupt his dream, Cure recorded and released many #1 singles from jail. The songs "Jamaica" and "Longing For" were both local and global successes. Cure’s first album, FREE JAH’S CURE, was recorded and released in 2001. On this project, Cure conveys his gratitude for life. He believes his incarceration was Jah’s way of teaching him humility, kindness, forgiveness and love for his fellow man. Consequently, he has relinquished any resentment for those who judged him unjustly. In 2003, Beres Hammond produced Cure’s second album, GHETTO LIFE, which featured the acclaimed single Divide and Rule.

On his first day of freedom Cure publicly stated that his only remaining life goal would be to use his music as a means of spreading love, peace and healing. Since 2007, Jah Cure has topped the charts with several # 1 singles - Call on Me, featuring Phyllisia, followed by You’ll Never Find, and Unconditional Love, which quickly became the #1 reggae single worldwide. The song Like I See It, featuring Rick Ross, and the remix with dancehall king Mavado, undeniably rocked the international reggae scene.Released in 2013, the album WORLD CRY featured collaborations with the talents of Tupac, Keri Hilson, Mavado, MDMA, Rick Ross, Jazmine Sullivan, Shyne and several others. It can confidently be described as an auditory explosion that crossed and entwined the genres of reggae, hip hop, R&B, Latin and pop.

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His most recent album, THE CURE, dominated the billboard reggae charts for a phenomenal 36 weeks and was nominated for Best Reggae Album at the 2016 Grammy Awards.

WSTRN. The collective @AkelleWSTRN @LouisWSTRN @HaileWSTRN

Born Mikayla Simpson on February 16, 2000, Koffee’s mission is to preserve Jamaica’s roots and culture in music and to empower the youth of her generation through her musical journey across the world. “I want to make a better world for the generation that's coming up, to promote love and peace, and even though I’m young, I feel that the Creator has blessed me with talent and wisdom to get the job done”.  – Koffee.

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Shayne Brown has built a 10 year long, successful career on feel good music with a perfect blend of R&B, UK Rap, Dancehall & Afrobeats . Ever since he burst on the scene bringing a unique spin on UK R&B music to the forefront of UK Urban culture, the North London born and raised gained a reputation for creating influential songs that examined love and life’s complexities with an open mind and keen eye.

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