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Emerging from Landover, Maryland, Nino Paid has transformed his pain into powerful verses that resonate with authenticity. Born into a life marked by loss—parents, friends succumbing to street violence—he found solace in the rhythm and rhyme of his own creation.

From the haunting nights spent homeless, seeking refuge in train stations and cars, to the battles etched into every lyric, this young artist's journey is a testament to resilience. Writing music since childhood, he unleashed his soul in October 2023 with the release of his debut music video, 'Pain & Possibilities.'

In just under two months, the video became a viral sensation, capturing the public's attention and propelling him into the spotlight. The music industry took notice, and the powerhouse that is Sony Music Entertainment swiftly recognized his talent, sealing a deal that now paves the way for a promising future.

This rapper's narrative is not just about overcoming adversity; it's a sonic journey through the depths of struggle, a lyrical testament to survival, and a testament to the unwavering spirit of a gifted artist from Landover who has turned pain into possibilities."

Born and raised in Guadalajara, Mexico, Peso Pluma is paving the way for the next generation of Mexican artists. The young up-and-comer has been making a name for himself with his unparalleled style and authenticity. Drawing inspiration from a variety of musical genres including Regional Mexican and Latin Urban, Peso Pluma is reinventing the genre with his sultry vocals and eclectic sounds. In June 2023 he became the first artist to dominate both the Billboard Global 200 and Billboard Global 200 Excl. U.S. simultaneously with two different songs: “Ella Baila Sola” with  and “BZRP Music Sessions, Vol. 55” alongside. 

Earlier this year, he released “Chanel” with  and they performed the track together at the 2023 Latin American Music Awards and Peso Pluma was a surprise guest during her mainstage performance at weekend one of Coachella 2023. Having recently appeared on The Tonight Show Starring Jimmy Fallon, Peso Pluma is breaking the mold and showing the next generation of artists that a musician’s superpower is remaining true to themselves. Signed to Prajin Parley Inc from Prajin Music Group and Worms Music, Peso Pluma also recently launched his own record label Double P Records (in partnership with Prajin Music Group) which he will release his upcoming album under.

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