Always at the forefront with an active role in emerging stylistic nuances Century Media has truly shattered the barriers and exemplified diversity in extremes while remaining rooted in the underground but giving bands opportunities outside of the normal means with major league international touring, commercial radio play, and music placement in high-profile films, TV and commercials. Despite all of the years and breakthroughs the company maintains their organic, family feel and business is still being conducted by fans of the music for fans of the music.

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Since launching the Datsik brand, Troy Beetles continues to evolve as a solo artist all the while pushing his beloved bass music world to new lengths, both on a personal artistry level and as a genre as a whole. From bedroom producer to chart-topping artist, internationally touring act, and owner and founder of the enterprising Firepower Records, Datsik is poised to make bass music the sound of the future with his recent Down 4 My Ninjas EP (Nov. 2014 / Firepower Records) and upcoming release Smoke Bomb ft. Snoop Dogg (Nov. 2015 / Ultra Records). 

Datsik took his initial steps into global dominance in 2009 with his first official release, the Nuke ‘Em EP, which set the new precedence of the future of dubstep and bass music. Immediately following that was the Boom EP featuring Excision and the legendary Flux Pavilion as collaborators. In that same year, Datsik claimed 10 Beatport #1 releases. Additionally, he has also released massive remixes for dance music icons Skrillex, Diplo, Kaskade, and Zedd, as well as two collaborations with Bassnectar and two more with Diplo on his Express Yourself EP. He has also remixed artists from the mainstream pop world and hip-hop spheres such as Coldplay, Lil Wayne, MGMT, Linkin Park, Wu-Tang Clan, one of the biggest influences on his sound, and, most recently, Lana Del Rey.

Nonetheless, Vitamin D, his debut artist album released on Dim Mak Records in 2012, remains his gleaming trophy of work. Rightfully so, as Vitamin D was the first project to illustrate the full spectrum of Datsik’s production cannon and to give glimpses of the artist’s potential as a producer and songwriter. Vitamin D was the first major milestone of many to come in the Datsik storyline. The next chapter came in 2013 in the form of a two-part release, the Cold Blooded EP and the corresponding Let It Burn full-length album, both released on Firepower. While shorter in length, Cold Blooded packs as much a punch as big brother Let It Burn. Hand in hand, Cold Blooded and Let It Burn comprise the knockout one-two punch in Datsik’s artillery.

Datsik stands at a point of transition with his recent EP Down 4 My Ninjas. It exemplifies a more mature Datsik, both in sound and in vision, as it sees the producer taking vast steps outside of dubstep and deeper into his ever-burning fondness for hip-hop. In essence, it is his love letter to the hip-hop and bass music genres and sees a full circle for Datsik as it combines the best of both worlds. Featuring collaborations with DJ Paul of renowned Southern rap group Three 6 Mafia and the legendary KRS-One, Down 4 My Ninjas sees Datsik keeping one foot in bass and one foot in hip-hop and, for the first time ever, sees the artist pairing his original productions with bona fide, universally celebrated members of the rap world. 

With Down 4 My Ninjas in tow and a hefty supporting tour scheduled for 2015, expectations are higher than they’ve ever been for Datsik. Beetles welcomes the challenge, though. It’s what’s kept him developing since those bedroom producer days, and it’s what verifies Datsik as one of the leading figures in the bass music scene of today and tomorrow.

David Seitz 8 is following