CoolCarlos made a career defining realization in 1991. The in-demand Chicago-based street promoter and co-own Cool Carlos Ent saw the consolidation of the music business was on course to hurt his business, so he decided to make the switch from promoter to dj. I was getting all this free vinyl from the labels that I was servicing to all the Chicago DJs as a promoter, he recalls. So I said, I might as well put it to work myself. DjCoolCarlos turned his attention to DJing. At first, it was a hobby that led to DjCoolCarlos soon putting out mixtapes and promoting himself on the streets.He saw my growth, my mixtapes getting better and better, my mixing getting cleaner and cleaner,DjCoolCarlos says. Being a promoter, I knew how to create my own buzz and so thats what I did. I took the marketing and promotion skills and used them to promote myself. My Tio Nango saw my hustle in the streets and said, Im going to put you down with the Best Dj Crew. Thats when my DJ career took off. Since then, DJCoolCarlos has established himself as a major DJ force in the Chicago,Trenton,NJ area. He is the mixshow Dj En La X Tropiacal 1200 am and can be heard on the air Monday through Friday 8pm-10pm on one of the highest rated mixshows in Chicago. In this capacity,DjCoolCarlos is able to reconnect to his Latino roots by speaking Spanglish on the air and playing Latin driven music, in addition to maintaining his presence in the Hip Hop & Top 40 world by going from Daddy Yankee to 50 Cent, from Don Omar to The Game, from Ciara to Ivy Queen, in the mix. He also holds down a daily Hip Hop radio show That One Of his frinds have in Sirius Satellite Radio's Hot Jamz Channel 50 Monday-Friday 7pm pacific, and aspires to be a radio program director at a major radio station someday. He is also currently making TV appearances as host for Es Musica a Mobile Media TV Channel for Go TV Networks, and official DJ on Descontrol a weekly Video TV show airing saturdays at 1pm on the nationwide Telemundo network Also The Latin Grammy. DJCoolCarlos emergence as Chicago premier DJ is truly remarkable. He was born inTrenton,NJ and came to Chicago in 1984, when he was 3. His family came to Star a New Life In Chicago.CHICAGO was like another world to DjCoolCarlos. He spoke no English and had never seen skyscrapers before. Music, however, remained a constant in his life. His parents played , Merengue and Salsa, as well as such American stars as Steve Wonder. But it was Cool carlos uncle who had the bigger musical influence by introducing him to Snoop Dogg, Dr. Dre, Too $hort and Eazy-E. Even though Dj Cool Carlos couldnt understand all of their lyrics at the time, he was blown away by the attitude and feel of the music.Dj Cool Carlos had similar feelings towards house music. Dj Cool Carlos fed his love for music by promoting all ages parties while he was still in high school. From there, he got a break in 1991 when a friend gave him a job driving a promotional. La X Tropical 1200 am station soon shut down and Cool Carlos Work with starting West Coast Street Promotions company and earning industry respect by giving such artists as Erykah Badu, The Roots and Mary J. Blige, West Side Connection, Snoop Dogg Aventura,La India,Tito Nieves,Voltio,Alex & Fino, Angel & Khriz , Don Omar, and Many More People. Soon thereafter,Dj Cool Carlos began working on his DJ skills and established himself as Chicago premier DJ, a position he still holds by dominating. My dream was to be The Best Dj that People no When Day See Me.I Also Work with La Z 99.9fm the best mexican Radio Station In Chicago.Now I am doing the biggest name in music dare Remix you can fine dame in dare cd and all over the Word.  My dream came through.

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