In episode 48 I had the absolute pleasure to catch up and learn from Phil Balagtas.

Phil Balagtas is an Experience Design Director at McKinsey & Co. in San Francisco,CA. He is also the founder of The Design Futures Initiative (DFI) that focuses on speculative design.

An educator and futurist.
His Design Futures events bring together designers, futurists, and strategists from all over the world to teach and speak about designing for the future and the ethical challenges around emerging technologies. Speculative Futures are a new field and his initiatives enable people around the world to access frameworks, methods, and knowledge to apply it and use it to solve major global challenges.

Speculative futures can drive strategic business visions.
During the episode, Phil shares inspiring learnings about how speculative futures can be used to make strategic business decisions. By understanding preferred, probable, and potential futures businesses can understand the long-term consequences of a market and designers support in aggregating knowledge from experts into a visualized and tangible future story that helps everyone to make the right decisions and be aware of consequences.

Public policies and ethics around technology.
Further, Speculative Design can be used to make people aware of how frameworks and innovations around data, technology, privacy, business models, and design concepts will lead to certain behavior and societal outcomes. This can be used to raise awareness and act early for policymakers and technology regulators to create the right frameworks that balance the needs of humans and businesses

#48 | Phil Balagtas | Driving speculative futures.

Why, how and what design drives forward. The podcast exploring the impact of design.

Apple Podcast: https://apple.co/2Gr9Vd6
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#48 | Phil Balagtas | Driving speculative futures.

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