Hailing from the vibrant streets of Westside Detroit, Jerald Rydell Johns Jr., known by his stage name Jay Beretta, is a lyricist whose roots run deep in the fabric of hip hop culture. At 32 years old, JB — as he's affectionately dubbed by close friends and affiliates — has cultivated a unique sound and perspective that pays homage to the influences surrounding him from a young age.
Born and raised on the iconic Seven Mile Road, Beretta’s upbringing was steeped in music. With his father, Jerald Rydell Sr., and mother, Glenda Marie Wardlaw Johns, instilling a sense of perseverance and creativity, he burst onto the scene at just 12 years old, fueled by an unrelenting passion for rap. It was a calling he answered with fervor, channeling his experiences and the dynamic environment of Detroit into his artistry.
A remarkable facet of Jay’s lineage comes from his God Sister, the late great Aaliyah, who not only introduced him to the world of stardom but also set a high bar for excellence. Growing up in her shadow, Beretta absorbed lessons from the early R&B and hip-hop legends that defined the ‘90s and early 2000s, shaping his artistry beyond the realm of mere musicianship. His influences stretch across various domains – from fashion to film, and activism to everyday life, creating a distinct blend that informs his lyrical narratives and visual aesthetics.
In a music industry often focused solely on sound, Jay Beretta stands out by offering a rich tapestry of storytelling sourced from his everyday experiences, challenges, and victories. His rise within the industry is not just a personal journey; it represents a broader narrative about the resilience and creativity of Detroit’s artists.
With tracks that resonate from the block to the stage, Jay Beretta is more than a rapper; he’s a voice for a generation eager for authentic expression and representation. As he continues to carve out his legacy, Beretta remains committed to inspiring others — proving that one can rise to greatness while remaining grounded in their roots. The Westside of Detroit is rich with talent, and Jay Beretta is poised to become one of its shining stars. Keep an ear out and listen closely; his story is just beginning.

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One word. Genuine. It’s the best way to describe newcomer Hip-Hop lyricist, L.B. The Washington, D.C. native story-teller is ready to write his life in ink and bring it all to the stage, unadulterated… all cards faced up. With soul searching tracks like “Crab$ In a Bucket”, it’s clear that L.B. has been penning songs since early childhood and is no stranger to using music as his medium.

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