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'LIL HERB' OUT NOW ⏳: gherbo.lnk.to/LilHerb

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“It's like finding your roots, getting in touch with your old self and that hunger you had when you first started, the energy that made the world fall in love with Lil Herb,” says G Herbo of his new project, Lil Herb. Named after the moniker he broke through with 15 years ago, it’s both an album and a time machine. After helping invent and globalize Chicago drill, launching the Swervin Through Stress nonprofit, and scoring his biggest hit “Went Legit” off his 2024 mixtape Greatest Rapper Alive (13M direct-to-fan streams), Herbo is now reaching back and looking forward. He recorded 100 songs over a year, revisited old favorites, and returned to Chicago studios with his day-ones. The result blends soulful No I.D.-crafted hip hop, menacing drill, and a rare Wyclef Jean feature—plus a reunion with the late Juice WRLD.  “I'm at the finish line… I'm in full control of my destiny now. I've finished the marathon I started when I was 16, when I was Lil Herb.”

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Matching gritty bars with a methodical, menacing delivery and unmistakable ad-libs, Buffalo's Conway the Machine is acclaimed for his restless output of albums, mixtapes, and collaborations. Focusing on music after suffering a near-fatal shooting in 2012, the MC co-founded Griselda Records alongside brother and fellow rapper Westside Gunn, and became a key component of the resurgence of grimy New York rap. He issued his debut album, From King to a God, in 2020, then released the widely praised God Don't Make Mistakes through Eminem's Shady Records in early 2022. He left both Griselda and Shady in order to focus on his own label, Drumwork, and continued his prolific release schedule with the 2023 full-length Won't He Do It and collaborations like Conductor Machine (with Conductor Williams).

Conway (born Demond Price) began recording at the age of 15, working initially with local producers under the names Loose Cannon and Killa Angel before committing to Conway. His hip-hop ambitions were cut short in 2012 when he became the victim of a near-fatal shooting, with doctors suggesting neck-down paralysis as the most likely outcome. Surviving instead with Bell's palsy (a form of facial paralysis), Conway developed a permanent slur; rather than hide this, he embraced it, adopting a more ominous delivery and eerier production to complement his slower flow. He released his 2015 debut album, The Devil's Reject, on Griselda. Seeing the success of Gunn's frequent Hitler Wears Hermes series, Conway upped his work ethic, releasing his sophomore album, Reject 2, and the collaborative project Hall & Nash (with Westside Gunn) in the latter half of 2015. Over grimy instrumentals produced by close collaborator Daringer, Conway used wordplay to relate his struggles with violence and street life, while also replicating the mafioso stylings of New York forefathers Jay-Z and Notorious B.I.G. 

Working closely with local contemporaries from Roc Marciano to Skyzoo, the MC released a rapid-fire string of four albums across 2016 and 2017, building Griselda's profile up enough to land a deal with Eminem's Shady Records. The following year, in addition to issuing his fourth solo album, Blakk Tape, Conway began his Everybody Is F.O.O.D. album series, releasing the first two projects in August and December. The third volume appeared in April 2019 and was followed by Conway's first single with Eminem, "Bang," which appeared in 2020 on his debut studio album, From King to a God. He paired with Method Man for the track "Lemon" later that year, and in 2021 he released the mixtape La Maquina. 

Conway began 2022 with "John Woo Flick," featuring Benny the Butcher and Westside Gunn, and "Stressed" with Wallo267, the first two singles from his second album, God Don't Make Mistakes. One of his most well-received projects, the album was announced as his final release with both Griselda and Shady, as he planned to concentrate on his own Drumwork imprint. What Has Been Blessed Cannot Be Cursed, with Big Ghost Ltd., was released later in the year. In 2023, he issued the Jae Skeese collaboration Pain Provided Profit and the full-length Won't He Do It. He then released label showcase Drumwork the Album and collaborations with 38 Spesh (Speshal Machinery) and Conductor Williams (Conductor Machine). ~ David Crone, Rovi

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