For the past decade, Mad Decent has been invading your ears with fresh sounds. With humble beginnings in Diplo’s Philadelphia studio, Mad Decent’s unwavering mission is to highlight underground, genre-blurring sounds. Mad Decent tops iTunes, Beatport and Shazam charts worldwide with #1 Dance tracks and albums with releases from artists like Major Lazer, Dillon Francis, Grandtheft, Party Favor, NGHTMRE and Yellow Claw. Mad Decent is also home to Good Enuff, a launchpad for artists breaking the norm; notable releases include Bauuer’s “Harlem Shake” and DJ Snake’s “Bird Machine.” As an extension of the Mad Decent sound, Mad Decent Block Party was established in 2006 and now spans across North America and India.

BIG DATA is the paranoid pop brainchild of producer, Alan Wilkis. His music explores the relationship between man and machine, and the ways in which technology is reshaping the human experience, all with a healthy dose of distrust.

In 2014, BD made waves with the #1 alternative hit, “Dangerous (feat. Joywave),” which has since been certified Gold in the US and Canada, and with nearly 40M streams. Big Data’s 2015 debut album, 2.0, featured collaborations with Kimbra, Rivers Cuomo, Twin Shadow, and Jamie Lidell.

3.0 is the long-awaited upgrade from Big Data. In creating 3.0, Wilkis became obsessed with the subject of artificial intelligence and its many possible applications in our not-too-distant future. While AI may become humanity’s greatest achievement, it carries with it a potential risk that is both existential and irreversible… one of many reasons why experts refer to AI as our “final invention.” This tension is both fascinating and terrifying all at once, and it is the chief inspiration behind Big Data’s latest effort.

KC---ATL

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