Discover proven strategies for growing visitation at attractions, hitting 1 million visitors, boosting revenue, and optimizing operations using data and AI.

Where can I find a million visitors?

Get the inside know how and Dexibit's hacks for onboarding a data program at your visitor attraction. From setting success metrics to navigating multi-location rollouts, this episode dives into Dexibit’s five step prescriptive method, helping visitor attractions move from gut feel to insight inspired. Whether you're gearing up for your first dashboard or strategizing for a new build, get ready for practical tips and a few laughs along the way. 

The do's and don'ts of starting a data program

Dig into the world of new builds from bold startups to corporate spinoffs and the unique challenges they face. From pricing strategies and competitive positioning to forecasting demand and planning for agility, explore how analytics and AI help new attractions get from grand opening to long term success.

Smart foundations for new builds

Dive into Dexibit’s new GEO Benchmark, a radical new way to measure how visible, beloved and discoverable your attraction is in the age of generative AI.

Learn why your reply to a Google review might matter more than ever, how AI is changing the way visitors plan and book, and why the voice of the visitor has become a growth input - not just a feedback loop.

With actionable tips on personas, content, and peer benchmarking, this is your practical guide to showing up in the future of travel discovery.

Gen AI benchmarks for visitor conversations

When the data runs out, intuition takes over. This episode unpacks AI intuition: how organizations can spot signals in uncertainty, embrace disruption and sharpen judgment in the age of generative intelligence.

Nurturing AI intuition in your team

Dive into the art and science of pricing for visitor attractions. Discover how to rethink visitor spend, balance accessibility with profitability and turn pricing insight into strategic advantage.

The price is insight: on visitor spend

When it comes to data, a little mess can make a big difference. In this episode of The Data Diaries, hosts Angie Judge and Pierre Perez from Dexibit dive into the essentials of keeping your data clean, consistent, and trustworthy.

From visitor counts to revenue reports, they explore how data integrity issues creep in, why they matter, and what every attraction can do to stay ahead — with a few stories (and laughs) along the way.

If you’re managing data across museums, zoos, theme parks, or cultural venues, this one’s for you.

Keeping it clean in data integrity

Angie Judge and Ravi Chandra dive into the explosive adoption of ASK, Dexibit’s new conversational insight engine that’s reshaping how attractions work with their data. They explore why vertical AI outperforms general tools, what really happens behind RAG and retrieval, and how ASK can surface insight, act on it, and reveal nuance humans often miss. Expect Bruce Lee wisdom, baby-lion party tricks, and a candid look at the future of forecasting, simulation, and dynamic pricing. A fast, fun, insightful episode for any attraction leader ready to step into the next era of AI.

Bruce Lee, baby lions & ASK: AI superpowers for attractions

The Data Diaries is the visitor attraction sector's leading leadership and innovation series by data analytics company Dexibit, hosting internationally celebrated guests from cultural institutions and commercial venues alongside discussions where the Dexibit team share their experience and expertise.

Keeping it clean in data integrity

Dexibit

Related tracks