Large size businesses pay out millions on advertising to acquire customers and build their brand while SMBs i.e. small & mid-sized businesses have limited budget and generally can’t splurge hefty amount of money on advertising. However, for SMBs the need to attract customers remains same as large businesses or even more. As a result, SMBs have to rely on resourceful & cost effective ways for generating leads in a shoe string budget.

In this episode we will talk about 9 easy & cost effective ways for driving the potential traffic to your landing pages.

9 Cost - Effective Ways To Drive Potential Traffic To Your Landing Pages I Ep.#04

“It’s not about having the right opportunities. It’s about handling the opportunities right.” -Mark Hunter”
Don’t you think it seems as if it is something said about chatbots?
Yes! The saying relates a lot to chatbots, one of the main applications of machine learning that has kind of revolutionized the way you do sales and marketing. 
Chatbots have complex interface and that they require a lot of time to understand user's requirement, they get stuck easily, they involves heavy installation cost, blah, blah, blah. There are a few not-so-true reasons people might consider chatbots as not a very right opportunity. But like Mark said it’s about handling the opportunities right, it goes same with chatbots, it’s about using it right. Chatbots can prove to be a great resource if leveraged well.
No! For those who use it aptly, there are great stats related to their sales & marketing results coming from chatbots.
Let me tell you about a few very important stats related to chatbots before we go ahead with the ways chatbots can increase your marketing efficiency?
•	80% of consumers reported a positive experience with chatbots
•	Live chat software has a 73% satisfaction rate as a way for customers to interact with businesses (G2's Facebook Chatbots Guide, 2018)
•	There are over 300,000 chatbots on Facebook (Venture Beat, 2018)
•	40% of millennials say that they chat with chatbots on a daily basis (Acquire.io, 2018)
•	The top industries profiting from chatbots are real estate, travel, education, healthcare, and finance (Chatbots Life, 2019)
•	64% of internet users say 24-hour service is the best chatbot feature (The State of Chatbots Report, 2018)
•	37% of respondents predict the reason they would use a chatbot is for getting a quick answer in an emergency (The State of Chatbots Report, 2018)
•	35% predict they would use a chatbot for a complaint, a problem, or to get detailed answers or explanations (The State of Chatbots Report, 2018)
•	When communicating with companies, people prefer to use chatbots rather than an app (Outgrow, 2018)
•	Over 50% of customers expect a business to be open 24/7 (Oracle, 2016)
•	The average time it takes a company to respond to a message is 10 hours on messaging platforms (Oracle, 2016)
•	Chatbots can save up to 30% in customer support costs (invesp, 2017)
•	67% of businesses believe that chatbots will outrun mobile apps within the next 5 years (Medium, 2019). 
Well! The stats must have given you a precise idea about how helpful and result-specific chatbots can be for companies in interacting with potential and current customers.
Listen to the podcast to know chatbots can be employed for increasing marketing efficiency.

4 Ways Chatbots Can Increase Your Marketing Efficiency I Ep.#10

Digi Public School is a trademark of “KWK Infosystems Pvt. Ltd.” as a Asia’s fastest growing digital marketing training company. Digipublicschool provides full-fledged live classroom and online training for digital marketing aspirants, working professionals and entrepreneurs. With headquarter based in Vietnam and 10+ centers across Asia, we have trained over 10,000+ fresh graduates, professionals and entrepreneurs since inception of the company.

9 Cost - Effective Ways To Drive Potential Traffic To Your Landing Pages I Ep.#04

The Friday Release @Digi Public School

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