As revealed by the tech giant Google
“Two Million Publishers around the World are seeing Success with Google Adsense!” 
Two million success stories can’t be like those “fairy tales” success stories that have happened by fluke. People are genuinely seeing success with Google Adsense just that they know how to carry it out well. 
Whether someone is feeling bore and need some entertainment or need some solution, they keep embarking upon internet. These days when the internet has taken it all and nobody has remained untouched with it, marketers are always looking for online forums where they can reach out to their potential customers. 
Google Adsense is one such online platform through which marketers can reach out to their prospective clients and you as the host make money for letting it happen.
Let me give you a brief introduction about Google Adsense
A program by Google, Adsense allows you to host pay-per-click ads on your website or blog and you get paid when someone clicks on these ads. It’s as simple as that! All you need is a happening blog or website that is flocked by considerable number of visitors. Google Adsense will place ads on your blog or the website. 
 Since you are getting a lot of visitors to your blog, there must be some value that they are getting from your blog and that chances are higher that they click on ads that share the same interest as that of the content on your blog perhaps to buy something. However, the best part is you only need the clicks on the ads. That’s it! Whether or not the visitor makes a purchase won’t matter for you. 
Let me illustrate it for you. Let’s take an example of a blog that talks about how to clean anything and gives you tips and guidelines on the related topic. You can display ads that are related to the topic such as an ad that sells home steam cleaner or an ad that sells cleaning and restoration services. 
Isn’t it obvious if somebody interested in blog’s content is also interested in the ads on your blog? And, isn’t it wise to display ads on the site that share the same interest you are very genuinely educating your readers on? It is! Right? Because the product that are being sold through these ads can be of some use for the readers of your blog content. 
In this episode we will talk about how to get started with Google Adsense

How To Get Started With Google Adsense I Ep.#03

Large size businesses pay out millions on advertising to acquire customers and build their brand while SMBs i.e. small & mid-sized businesses have limited budget and generally can’t splurge hefty amount of money on advertising. However, for SMBs the need to attract customers remains same as large businesses or even more. As a result, SMBs have to rely on resourceful & cost effective ways for generating leads in a shoe string budget.

In this episode we will talk about 9 easy & cost effective ways for driving the potential traffic to your landing pages.

9 Cost - Effective Ways To Drive Potential Traffic To Your Landing Pages I Ep.#04

“It’s not about having the right opportunities. It’s about handling the opportunities right.” -Mark Hunter”
Don’t you think it seems as if it is something said about chatbots?
Yes! The saying relates a lot to chatbots, one of the main applications of machine learning that has kind of revolutionized the way you do sales and marketing. 
Chatbots have complex interface and that they require a lot of time to understand user's requirement, they get stuck easily, they involves heavy installation cost, blah, blah, blah. There are a few not-so-true reasons people might consider chatbots as not a very right opportunity. But like Mark said it’s about handling the opportunities right, it goes same with chatbots, it’s about using it right. Chatbots can prove to be a great resource if leveraged well.
No! For those who use it aptly, there are great stats related to their sales & marketing results coming from chatbots.
Let me tell you about a few very important stats related to chatbots before we go ahead with the ways chatbots can increase your marketing efficiency?
•	80% of consumers reported a positive experience with chatbots
•	Live chat software has a 73% satisfaction rate as a way for customers to interact with businesses (G2's Facebook Chatbots Guide, 2018)
•	There are over 300,000 chatbots on Facebook (Venture Beat, 2018)
•	40% of millennials say that they chat with chatbots on a daily basis (Acquire.io, 2018)
•	The top industries profiting from chatbots are real estate, travel, education, healthcare, and finance (Chatbots Life, 2019)
•	64% of internet users say 24-hour service is the best chatbot feature (The State of Chatbots Report, 2018)
•	37% of respondents predict the reason they would use a chatbot is for getting a quick answer in an emergency (The State of Chatbots Report, 2018)
•	35% predict they would use a chatbot for a complaint, a problem, or to get detailed answers or explanations (The State of Chatbots Report, 2018)
•	When communicating with companies, people prefer to use chatbots rather than an app (Outgrow, 2018)
•	Over 50% of customers expect a business to be open 24/7 (Oracle, 2016)
•	The average time it takes a company to respond to a message is 10 hours on messaging platforms (Oracle, 2016)
•	Chatbots can save up to 30% in customer support costs (invesp, 2017)
•	67% of businesses believe that chatbots will outrun mobile apps within the next 5 years (Medium, 2019). 
Well! The stats must have given you a precise idea about how helpful and result-specific chatbots can be for companies in interacting with potential and current customers.
Listen to the podcast to know chatbots can be employed for increasing marketing efficiency.

4 Ways Chatbots Can Increase Your Marketing Efficiency I Ep.#10

Digi Public School is a trademark of “KWK Infosystems Pvt. Ltd.” as a Asia’s fastest growing digital marketing training company. Digipublicschool provides full-fledged live classroom and online training for digital marketing aspirants, working professionals and entrepreneurs. With headquarter based in Vietnam and 10+ centers across Asia, we have trained over 10,000+ fresh graduates, professionals and entrepreneurs since inception of the company.

How To Get Started With Google Adsense I Ep.#03

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