In Episode 10 of Discussing Stupid, host Virgil Carroll is joined by co-host Cole from High Monkey to reflect on reaching their tenth episode and the ongoing journey of digital marketing beyond just launching a project. As they celebrate this milestone, they dive into why the launch is only the beginning of a much longer journey in the digital world.

Virgil and Cole discuss the continuous effort required to maintain and grow digital projects like blogs, podcasts, or websites. They share personal experiences and lessons learned about adapting strategies based on analytics and listener feedback. The conversation highlights how even successful launches need follow-up actions to keep the momentum going and ensure long-term engagement.

As the episode progresses, they explore the importance of constantly evolving digital marketing tactics to meet changing audience needs. Insights are shared on how they've had to tweak their podcast's format and content to prevent listener drop-off, especially during the crucial first few seconds of each episode.

To wrap up, practical tips are offered on how to effectively use analytics to drive content improvements and audience retention strategies. Listeners will gain a better understanding of the necessity for resilience in digital marketing and how to make incremental changes that significantly impact their projects' success.

Join us every two weeks for new episodes, and don’t forget to like, review, and subscribe on your favorite podcast platform. For more resources and updates, visit www.discussingstupid.com.

(0:00) - Intro
(0:47) - Let's hear it for Episode 10!!!
(1:56) - The work starts POST launch
(3:30) - Change is in the air for Discussing Stupid
(5:18) - Our takeaways after 10 episodes
(7:10) - Establish value RIGHT AWAY
(8:45) - Analytics. Analytics. Analytics.
(10:55) - A message for those who made it this far
(11:36) - Digital marketing is not just social media
(13:45) - Time to eat our own dog food
(14:40) - Cole is moving into a penthouse
(15:20) - Be intentional with your analytics & engagement
(17:00) - Discussing Stupid is now a live case study
(18:30) - Outro


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10 episodes into podcasting, here are our thoughts

Discussing Stupid returns to the airwaves to transform digital facepalms into teachable moments—all in the time it takes to enjoy your coffee break! Sponsored by High Monkey, this podcast dives into ‘stupid’ practices across websites and Microsoft collaboration tools, among other digital realms. 

Our "byte-sized" bi-weekly episodes are packed with expert insights and a healthy dose of humor. Discussions focus on five key areas: Business Process & Collaboration, UX/IA, Inclusive Design, Content & Search, and Performance & SEO. 

Join us and let’s start making the digital world a bit less stupid, one episode at a time.