HiPNOTT Records was founded in 2009 by hip hop blogger Kevin Nottingham (of KevinNottingham.com) in an effort to release good music by artists that deserve to be heard. This is the first instance of a hip hop blogger branching out to form an independent label.

HiPNOTT Records’ goal is to continuously build their artists’ resumes and consistently develop an image that hip hop will have no choice but to admire. With Kevin Nottingham at the helm, a man who certainly respects the past, present, and future of the genre, it is hard to deny the capability of reaching these goals amongst others.

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Alison Wonderland architects a world of her own design as its chief author, creator, and voice. The Sydney-born and Los Angeles-based singer, songwriter, producer and DJ first emerged in 2009, and since then her sound has quietly inched towards mainstream ubiquity as the sonic sorceress received the “Highest Female DJ Billing Ever at Coachella” label, captured #1 on the Billboard Top Dance/Electronic Albums Chart twice consecutively, headlined sold out arenas around the globe plus headlined stages at the biggest festivals in the world, and to date has clocked upwards of 500 million streams.

Mark Smith is an “open format” DJ/Producer specializing in Electro-House and Top 40 for the extreme club scene’s. In his past, he’s open for various Hip-Hop artists and played as a Top 40/Hip-Hop DJ in various night clubs from the San Francisco Bay Area to the Sacramento Valley. And now he’s trying to make name in the Top 40/Electro scene. The energy he releases with his music selection and his persona will keep all club audiences moving and wanting more.

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