Reaction

Reaction (Radio Edit)

Alex Gaudino began his adventure in the music business in Italy in 1993 at the famous Flying Records and UMM. In 1998 Alex founded RISE Records, which soon became one of the most respected European labels, signing hit records like The Tamperer and Black Legend – Alex is the only Italian A&R who had two Number 1s in the UK sales chart.
Bang by Robbie Rivera got Alex a nomination as best European A&R at the European Music Awards in London in 2000. In 2003 he produced singles with Crystal Waters and Ultra Natè. The single Destination Unknown got massive support andand reached the top of the UK Buzz charts.
Alex is also behind the projects Supacupa and Sambatucada (Gaudino da Costa) and his remix of Is it Cos Im Cool by Mousse T left its mark on the summer of 2004.
In 2005 his record Lil Love Little Love, was a worldwide club hit. The following year he remixed Pete Tong & Chris Cox (Deep End), Mousse T (Horny) and James Kakande (You You You-played by Pete Tong), and released his own track Reaction on Ministry of Sound of Alexs single Reaction and his Blue Lipstick project Head over Heels on Hed Kandi.
In 2007, Alex’s career changes gear with the massive crossover hit Destination Calabria, a track that had gained a cult following as a bootleg before Data Records cleared the rights and released it officially. The track was a top 5 hit in singles sales charts in UK and many other countries around the world.
In 2008, the follow-up single Watch Out made the top 20 in UK and dominated charts around Europe and Asia. In 2009 his cover of the Joan Jett classic I love Rock n Roll was a massive airplay and chart hit in France.
In 2010 Alex is back with another hit, proving definitively that he’s one of the most successful producers of crossover dance record hits of recent years. I’m In Love (I Wanna Do It) went to #10 in the UK singles sales charts, #1 in the iTunes UK dance singles sales chart, #1 in the Billboard Dance Airplay chart in U.S.A. and many, many other chart results, getting huge radio airplay.
His remixes over the last couple of years read like a roll call of dance music’s biggest players, including Armin van Buuren’s Never Say Never’, ‘Peace Song’ by Bob Sinclar, ‘Escape Me’ by Tiesto and “Spaceship” by Benny Benassi, "I'm Glade You Came" by The Wanted.
Alex is constantly on tour worldwide bringing his cracking sets to stylish clubs and hot festivals on both sides of the Atlantic. Alex is just at home in London, Paris, Moscow and Miami as he is in his native Italy. This year he span his records at the Ultra Music Festival in Miami, Beatpatrol near Vienna and Sensation in Poland, as well as his usual circuit of cool clubs.
In 2011 another hit for Alex: Alex Gaudino Ft. Kelly Rowland "What A Feeling" , went to #6 in the UK singles sales charts, #1 in the iTunes UK dance singles sales chart, #1 in the Billboard Dance Airplay chart in U.S.A. 