musiclover
🪩
soy como soy
A&R @ RAFT Music

Reeno Reluv began his journey in the underground music scene in the early '90s, buying, selling, and collecting records for Black Market / Soulseduction (Vienna) and Temple Records (New York City).
Although he stepped away from his profession as a record merchant in 2005, his passion for music remained unwavering. He continues to DJ and promote clubs to this day.

After organizing dance events in New York (Mental, Killer) and Vienna (@Flex, @Kunstwerk, etc.) during the mid-'90s, Reeno chose to keep things more low-key and local. He became a regular DJ at Vienna’s favorite house night, H.A.P.P.Y., and also hosted The Rendezvous, a weekly gathering for ten years that catered to cultivators and connoisseurs of soulful music—regardless of genre.

In the 2010s, he was involved with the WHOOP! party crew and collaborated with Rainer Klang to relaunch the PRIVATE DANCER club nights. He was also part of the Soul Nuggets collective, curating soulful sounds at Café Drechsler every Friday for four consecutive years.

More recently, Reeno has been DJing regularly at a variety of Viennese venues and parties, including Laguna, A Party Called Jack, SASS, Love-Fi, Wirr, Celeste, and others.

Currently, he is promoting DRAG-ÉE, a party where drag queens and kings meet house music, and he hosts a monthly radio show, "Reeno Says", on Res.Radio.

MrFriendly stands for music entertainment that, makes you smile, dream, and dance, that makes you think about the sense of life. Labelowner of www.grandcherokeerecords.com. MrFriendly started to DJ 1996, founded a recordstore in Vienna and was hunting through all clubs around playing his disctinctive sound of "friendly" music, The Recordshop changed to an music electronic shop over 20 years and MrFriendly ended up now in music and artist management and publising. Music is my Life!

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