Smino is an anomaly of sorts: a neo-soul rapper, a new-school vet and with just two studio albums under his belt he has undoubtedly earned the designation of a career artist. Since the release of his debut album blkswn (2017), he has continued to innovate unique sounds, flows and even vernacular - encouraging fans to "Smi-save" his latest single 90 Proof. Smino's distinctive Southern drawl can hypnotize listeners but behind it lies a potent pen game, where he weaves together romance with dashes of comedy, doused in realness. His latest album, Luv 4 Rent, boasts features from J.Cole, TDE’s new signee, Doechii and more but fans are most ready for Smino’s whimsical wordplay. Luv 4 Rent promises to reveal new depths from one of the coolest creatives in music.

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Yannick "Thurz" Koffi is a multifaceted artist, entrepreneur, and cultural innovator who has continuously pushed the boundaries of music, art, and business. Hailing from Inglewood, California, Thurz first gained widespread attention as one half of the critically acclaimed hip-hop duo U-N-I, where he carved out a lane for alternative hip-hop with thought-provoking lyrics and innovative sounds.
As a solo artist, Thurz's music dives deep into personal experiences, blending introspective storytelling with empowering messages. His work is a reflection of his journey through life, family, and the ever-changing music industry. Over the years, Thurz has worked with a diverse array of artists and producers, including collaborations with Dr. Dre, Snoop Dogg, Hit-Boy, DJ Quik, Buddy, Ro Blvd, and GALA Music, to name a few.
Beyond music, Thurz is also the mastermind behind Party In My Living Room (PIMLR), an independent platform that began as an intimate house party and has since evolved into a community movement celebrating art, culture, and live music. His ventures have forged powerful partnerships with brands like Goldenvoice, Coachella, and Universal Pictures, helping him transition from the stage to entrepreneurship.
Thurz's latest project, "YANNICK KOFF IN TIME," represents the culmination of his artistic and personal evolution. The album is a 24-hour day in the life of Thurz and the love of his life, offering an immersive journey through love, confidence, empowerment, and nostalgia. Through collaborations with artists like Ro Blvd, he continues to break new ground, blending classic sounds with modern storytelling.
From his pioneering role in the independent hip-hop scene to his entrepreneurial efforts in the digital and physical worlds, Thurz embodies an artist who is always evolving, always building, and always in tune with the culture that shapes him.

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" The hardest thing for me to do, is to get you, to know me, within sixteen bars, that's the hardest thing."

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