We are not as smart as we think we are. 

We're busy and distracted in a world that is incentivized to continually make us more of both. The only things that work, the only messages that cut through the noise, are sharp, clear, and direct.

We’ve all been advised to “not judge a book by its cover,” to “not count your chickens before they hatch,” and that “Rome wasn’t built in a day.” Maybe for you, what comes to mind is something political, like Patrick Henry’s revolutionary “Give me liberty, or give me death!” or more recently, Barack Obama’s “Yes We Can.”

Now think for a second about the other few thousand messages you heard in the past 24 hours –things told to you, like ads, warnings, instructions, or even things you’ve sought out, like articles, social media posts, or stories. 

How many of them do you actually remember? How many of the things that you’ve said, do other people remember? Do they actually even hear what you’re saying?

The answer is simple. Literally. Simple. Regardless if these messages are trying to get your dollars, your votes, or just your thoughts, the most effective messages all share one thing. They-are-simple.

Ben Guttmann is interested in the things and ideas that move people - why we make the decisions we make; why we vote for who we vote for; why we buy the products we buy, and ultimately, why we do what we do.

We did a deep dive into his new book, Simply Put: Why Clear Messages Win-and How to Design Them. It emphasizes the importance of clear communication, and we discussed why he believes clarity is such a critical skill, both personally and professionally. Simply Put offers strategies for simplifying complex ideas and messages. Ben stepped me through the key principles and techniques listeners can use to streamline their communication effectively.
 
It was a fun and informative conversation with one of the best. Ben’s work is a gift to not only his students, but to all of us who want to communicate more clearly, and simply.

Ben Guttmann on the Power of Simplicity

“Living a Life in Full” podcast is the conversation you always wanted to have with that person who gave an amazing TED talk, or the author of one your favorite books, or that inspirational Olympian you always wanted to know more about.

This show is for the intellectually curious. You want to not just know more about the interesting and the innovative, but also what makes them tick, and maybe even what makes them laugh. It’s graduate-level conversations with those making a difference in the world and the lives of others.

This show brings you new ideas and approaches so you can live a life in full.

The show is equal parts information and inspiration, but without the aphorisms and pablum. We cover a wide range of topics in an engaging way—from Burning Man to The Renaissance Weekend, from the United Nations to top universities, Nobel Laureates to astronauts—we have an amazing Rolodex.

Interviewees are a who’s who of high performance athletes, bestselling authors, high-caliber leaders, world changing humanitarians, innovative researchers, amazing start-up founders, clever life-hackers, paradigm busting thought-leaders and global innovators.

To learn more, listen to episodes, and see show notes and other goodies, please stop in: http://www.alifeinfull.org/podcast.html

Ben Guttmann on the Power of Simplicity

Living a Life in Full with Dr Chris Stout