     At only 20 years young, Bobby Shmurda has been taking the streets by storm. After bubbling in his native Flatbush, the 20-year-old has skyrocketed from relative obscurity to viral star upon the heels of "Shmoney Dance." Originally from the south, Bobby grew up listening to 2Pac, Biggie, Lil Wayne, Juvenille, and Trick Daddy. Growing up, he also would remix 50 cent and Jay-Z and ideally would love to collaborate with Lil Boosie in the future. He became a viral hit with his “Shmoney Dance”, which hit Vine with new fan renditions shortly after he released his “Hot
N*gga” music video.  

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Some artists define a genre, but Lil Baby defines a generation. The GRAMMY Award-winning rapper has smashed records, made history, and impacted the course of modern hip-hop with his instantly identifiable and inimitable style. He has garnered dozens of multi platinum certifications and tens of billions of streams as arguably the biggest new rapper to emerge this decade. Following the success of his platinum full-length debut Harder Than Ever in 2018, he seized #1 on the Billboard Top 200 with 2020’s My Turn, becoming “the year’s #1 selling and #1 streaming album in the US.” At first, it cemented him as “2020’s first and only artist to go double-platinum,” but it has since gone quadruple-platinum and has logged 85 weeks in the top 10 of the Top R&B/Hip-Hop Albums chart – marking the longest top-tier run in the chart’s history. 

 

He notably tied Prince and Paul McCartney for Billboard Hot 100 hits and Taylor Swift for “most weeks atop the Billboard Top 200 in 2020” with a total of 6. Out of eight nominations, he scored his first GRAMMY® Award in 2022. He has appeared on the covers of Rolling Stone and the Billboard R&B/Hip-Hop Power Players Issue in addition to receiving honors from VEVO, Rap Caviar, the Apple Music Awards, and more. He teamed up with Lil Durk for The Voice of the Heroes, marking his second #1 debut on the Billboard Top 200. It’s just the beginning though. He’s bound to revolutionize the culture again with his third album in 2022. Most recently, he released “Right On” and “In A Minute” which both songs debuted on Billboard’s Hot 100 chart. This feat puts Lil Baby in rare territory, making him the youngest of only 12 artists to have ever landed 100 or more songs on the Hot 100. This generation belongs to Lil Baby.

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The rap canon is rife with gang affiliates writing soundtracks to their lives. Clipped memoirs spit in members-only slang, gun-tucked avowals of set/neighborhood pride, chronicles of days spent corners that might lead to the coroner. In short, locally grown and supported reportage.

SlumpBoyz are from the Southside of Oxnard and affiliated with the Sons of Samoa Crips. If you didn’t know from the “S” on their Mariners hats, they tell you in nearly every song. “Walk Em Down” is their greatest contribution to the gangster rap canon to date. It’s joyous yet serious G-funk that’s reverent not rehashed, part of a tradition. The hook is as smoothly crooned as the content is grim, somewhere between Nate Dogg and Bone Thugs. Each member raps with varying degrees of skill about firing on rivals and riding with the clique, but their personalities make up for lack of polish.

This is rag top back, running red lights on the way to BBQ music that slaps and feels like sunshine. “Walk Em Down” dropped at the end of July and has over one million views on YouTube and SoundCloud, respectively. No press releases or press. You can’t manufacture street hits like this. — MAX BELL

Brighton born and raised ArrDee has exploded onto the scene with his unique flow; venting the real relatable issues wrapped up in his signature “cheeky chappy” sound. Now amassing half a million views in a week on his seminal freestyle on Mixtape Madness its clear to see ArrDee’s future is bright, being one of their most viewed clips of the year already.

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