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Some artists define a genre, but Lil Baby defines a generation. The GRAMMY Award-winning rapper has smashed records, made history, and impacted the course of modern hip-hop with his instantly identifiable and inimitable style. He has garnered dozens of multi platinum certifications and tens of billions of streams as arguably the biggest new rapper to emerge this decade. Following the success of his platinum full-length debut Harder Than Ever in 2018, he seized #1 on the Billboard Top 200 with 2020’s My Turn, becoming “the year’s #1 selling and #1 streaming album in the US.” At first, it cemented him as “2020’s first and only artist to go double-platinum,” but it has since gone quadruple-platinum and has logged 85 weeks in the top 10 of the Top R&B/Hip-Hop Albums chart – marking the longest top-tier run in the chart’s history. 

 

He notably tied Prince and Paul McCartney for Billboard Hot 100 hits and Taylor Swift for “most weeks atop the Billboard Top 200 in 2020” with a total of 6. Out of eight nominations, he scored his first GRAMMY® Award in 2022. He has appeared on the covers of Rolling Stone and the Billboard R&B/Hip-Hop Power Players Issue in addition to receiving honors from VEVO, Rap Caviar, the Apple Music Awards, and more. He teamed up with Lil Durk for The Voice of the Heroes, marking his second #1 debut on the Billboard Top 200. It’s just the beginning though. He’s bound to revolutionize the culture again with his third album in 2022. Most recently, he released “Right On” and “In A Minute” which both songs debuted on Billboard’s Hot 100 chart. This feat puts Lil Baby in rare territory, making him the youngest of only 12 artists to have ever landed 100 or more songs on the Hot 100. This generation belongs to Lil Baby.

Born on the famed West side of Atlanta, GA; Antione Lee also more commonly known as YBB Slugg to his peers was raised on Gresham Rd. Gresham Rd is more famed to be a neighborhood on the gritty east side of Atlanta, GA, Slugg stayed with his two brothers, Great Grandparents and a host of cousins and Uncle. Sluggs Uncle was heavily vested in the streets and this captured Sluggs attention. Slugg looked to his Uncle for guidance on how to maneuver through the streets as well as in life. With Sluggs uncle also being an artist he was able to show Sluggs not only how to maneuver through the streets but also how to record music. His uncle would always rap his new music in front of Sluggs well before he recorded the music just to get Slugg’s opinion. At the time, Sluggs was not into music and wanted to focus on growing into a man of his own. 

It was when Slugg was 14, when he was arrested and sentenced to 5 years in jail for robbery. While, Slugg was in jail, he began to freestyle and rap as a way to pass the time. After his cellmates began to hear his rhymes, they told Slugg that maybe he should take his artistry more serious and become an musician himself. Sluggs musical inspiration during his sentence were Young Thug, Rich Homie Quan and other similar rappers out of Atlanta, Georgia. He thought that if they could do it, so could he. Slugg was able to find a studio once he was released from jail and this is where he learned to record music. His mission is make sure everyone that hears is music is able to relate to what he has to say and share his message with the world.

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