If you’ve ever launched a website or video and walked away, this one’s for you. No worries, we’re not judging! It’s a common trap to fall into, and when you ignore it, it quickly becomes a pain to update. But in today’s world, where your brand story is always in motion, marketing needs to be treated as an ongoing, strategic effort. In this episode, we’re making the case for retainer-style budgets and maintenance models that reflect how content actually works: continuously, iteratively, and in partnership.

We explore how consistent investment leads to better outcomes, more efficient use of time and resources, and greater flexibility when the unexpected happens. Planning for ongoing care keeps your tools from becoming outdated, your messaging fresh, and your brand infrastructure responsive. It’s not just about having a polished launch — it’s about keeping things healthy, aligned, and ready for what’s next.

Why Ongoing Budgets Beat One-Off Projects

If you've ever felt like you need to have it all together before you can lead effectively, this episode is for you. No judgment here — we've all been there! In this candid conversation, we're sharing our own messy truths, from Jen's permanently grimy oven and abandoned Christmas card habit to Karen's perfectionism paralysis and lone wolf tendencies.

This isn't just therapeutic oversharing — there's strategic value in recognizing where you fall short. When you stop apologizing for things that make you who you are and understand that your personal standards don't apply to everyone else, you free up mental energy for what actually matters. We explore how self-awareness translates to better leadership and more authentic connections. It's about working with your natural tendencies rather than against them and building systems that account for your actual human limitations. Because people don't follow perfect leaders — they follow authentic ones.

The Bad and the Ugly

Here's what we know: People don't like surprises, especially unpleasant ones, and when information is missing, they'll fill in the gaps — rarely with generous assumptions. We break down why proactive communication with clients, your team, and even in your personal life feels harder than it should be, then share strategies for getting ahead of the narrative. From understanding why we avoid these conversations (spoiler: we assume people know more than they do) to crafting that perfectly timed heads-up email, we explore how transparent communication builds trust and prevents those awkward moments when everyone's caught off guard. It's not about having everything perfect; it's about communicating with intention before situations spiral out of control.

Quick, Send the Heads-Up Email

Brand marketing vs. performance marketing. It's not about picking sides — it's about understanding the dance. Performance marketing drives the clicks and the sales, but brand marketing? That's the reason anyone cares in the first place.

Here's what most people miss: these two approaches work better together than apart. Drawing insights from Nielsen research showing that 71% of people say they’re more likely to buy from a brand they recognize, we explore how brand marketing creates the conditions where your performance marketing can actually work. Tune in as we break down the difference between transactional and relational marketing, why consistent storytelling matters more than you think, and how values-driven messaging builds the kind of loyalty that turns into long-term business growth.

Case Study: Brand Marketing with Redhead

We've all seen internet trolls who jump straight to outrage without understanding the full story. But here's the uncomfortable truth: We all do this sometimes. In our everyday work and relationships, we jump to conclusions, assign motives, or make decisions based on half the story. It's human nature to want to find an explanation and solve problems quickly, but that instinct can backfire spectacularly.

In this episode, we dig into why our brains are so quick to fill in the gaps with assumptions — often wrong ones. Sharing real examples from our work-lives, we explore what's really happening when we assume the worst and talk about practical ways to slow down, ask better questions, and let curiosity lead instead of assumptions. Because when you take the time to get the full picture, you'll find better outcomes every time.

The Danger of Jumping to Conclusions

Every business has budget constraints, but here's what we've learned: cheap and affordable aren't the same thing. Cheap is about paying as little as possible; affordable is about getting the most value for the right price. One leaves you wanting more, the other leaves you satisfied with smart trade-offs that actually move your business forward.

In this episode, we break down how to spot the warning signs of "cheap" and share practical ways to identify affordable options in the creative industry. We explore why expertise often equals affordability, how good planning saves money in the long run, and what to look for in partners who understand your business goals. From understanding the hidden costs of cutting corners to making smart investments in creative problem solving, we give you a framework for budget decisions that actually serve your long-term success.

The Difference Between Affordable and Cheap

Video marketing isn't what it used to be — and that's both exciting and overwhelming. Between short-form content, interactive features, immersive experiences, and personalized feeds, the landscape is evolving at breakneck speed. But here's the thing: tracking video trends isn't about keeping up with every shiny new feature. It's about staying strategic and knowing which tools actually serve your brand's goals.

In this episode, Karen breaks down the current state of video marketing, from foundational content that builds trust over time to disposable content designed for immediate impact. Whether you're just getting started with video or looking to refine your strategy, this episode gives you the framework to make smarter decisions about where to invest your time and budget in an ever-changing digital landscape.

Case Study: Video Marketing Trends with Render

If you’re like us, some days your desk looks like a command center. Other days, it looks like a scrap pile of to-do lists, personal reminders, and ideas in progress. The reality is, most of us don't have a perfect system for prioritization — and that's especially true when we're overwhelmed, which is ironically when we need one most.

In this candid episode, we compare notes on our different approaches to staying organized, from digital versus paper systems to the power of setting tomorrow's priorities before you go to bed tonight. Tune in as we sort through organizational struggles, share what's working (and what isn't), and admit that sometimes we don't have it all figured out — but we're learning as we go.

How We Prioritize Our Day

Sometimes the best lessons come from losing something you thought you needed. When Karen lost her Facebook page and realized it wasn't the end of the world, it sparked a bigger conversation about how we approach social media strategy. The truth is, most of us are maintaining profiles on platforms that aren't moving the needle while scrambling to keep up with whatever trendy app just launched.

In this episode, we get real about multi-channel social media strategy and why quality beats quantity every single time. We explore why different audiences live on different platforms, and why expecting one channel to do everything for everyone is a recipe for mediocre results. This isn't about abandoning social media — it's about using it strategically, focusing your energy where it actually matters, and showing up consistently in the places where your audience is already paying attention. Sometimes letting go is the most strategic move you can make.

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Get Selective With Your Social Media Strategy

If you've ever wondered whether investing in brand awareness is actually worth it, this episode is for you. We dig into why brand awareness gets dismissed as too "soft" to measure, how to actually track it in meaningful ways, and why prioritizing it can transform your marketing results. The reality is simple: customers acquired through product marketing leave the moment a better deal comes along. Customers who connect with your brand stick around, advocate for you, and drive long-term growth that compounds over time. We share practical strategies for building awareness that matters and explain why this underrated metric deserves more of your attention and budget.

Case Study: Building Brand Awareness with Redhead

Hi. Jen Estill and Karen Stefl here. In The Speak Easy Podcast, we share years of expertise in marketing, branding, video production, strategy—not to mention management, employee development, mentoring, sales, creativity, maintaining life balance, managing money, and.. you get the idea. It takes a lot to keep a couple of creative studios thriving. 

We developed this podcast after years of "how do you..." boss lady conversations. It was clear that if we were both in such similar places with regard to business growth, and personal growth, and work/life/motherhood/bossland balance, then other women may be, too. We'd been sharing confessions over cocktails for quite a while—solving problems, asking for advice, and whispering the secret fears and disappointments that successful women are never supposed to have. (You've had those, right? It's not just us?)

Thus, Speak Easy was born. Our goal and our promise is to speak with honesty about the challenges that experienced women in the creative industry face. To create a community where we can support one another and abandon the mantra that we put on a good face and make it look like we have it all together, even when we don't. You can expect honesty, complete vulnerability and even a good laugh.

And cocktails. You can expect cocktails.

Get Selective With Your Social Media Strategy

The Speak Easy Podcast

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