"We release what the world failed to hear."

Echo 404 is not just a label.
It is a frequency recovery unit, a sanctuary for the forgotten, and a channel for the unheard.
In a world flooded by polished noise and algorithmic taste, we choose the imperfect, the raw, the almost-lost.



Shishō is a electronic music project by Roey Aisha (33), based in Nahariya, Israel. Active since 2015 under the same name, Shishō blends old-school spirit with a modern, cutting-edge sound. The name “Shishō” casually nods to its Japanese meaning—‘master’ or ‘martial arts mentor’—a quiet tribute to dedication, discipline, and sonic craft.

Echo 404 records is following