An annual assessment of the positioning strategies of the leading 21 BI vendors finds a lack of differentiation that makes it difficult for buyers to compare products. In the BI market’s sea of sameness, Qlik is the only vendor that stands out with this clever, memorable position.
Published at: https://www.eckerson.com/articles/independent-study-bi-vendor-messaging-shows-lack-of-differentiation

Independent Study: BI Vendor Messaging Shows Lack of Differentiation - Audio Blog

Listen to data and analytics leaders share the secrets of their success. Wayne Eckerson, long-time global thought leader interviews guests who run data and analytics programs at Fortune 2000 organizations around the world. Tune in to stay abreast of the latest technologies, techniques, and trends in our fast-paced industry.

Independent Study: BI Vendor Messaging Shows Lack of Differentiation - Audio Blog

Secrets of Data & Analytics Leaders