Using Business Models to Beat the Competition

Mapping Customer Pains to Value Proposition

Entrepreneur and business model innovator Alexander Osterwalder discusses dynamic, yet simple-to-use tools for visualizing, challenging and re-inventing business models. Osterwalder articulates how to use the visual language of his business model canvas framework, and shares stories of how this approach helps organizations of all sizes to better create, deliver and capture value.

Alexander Osterwalder, Steve Blank - Tools for Business Model Generation

The team at Stanford eCorner believes in the powerful combination of evidence and imagination. We share original stories from informed leaders in academia and industry that focus on innovation, startups, culture, and strategy. The goal: empower you to bring bold ideas to life. 

Stanford eCorner is led by the Stanford Technology Ventures Program (STVP), the entrepreneurship center in Stanford University’s School of Engineering.

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