From producing to rapping to clothing design, Ali! is an emerging force to be reckoned with. Hailing from Toronto, Canada, Ali's first endeavor dates back to his high school years when the artist created the streetwear label COIN which garnered Ali! lots of positive reception in the Toronto underground. "Having people tell me how much they loved the brand sparked something, I never put myself out there creatively before and now knowing that my ideas actually held merit to the masses opened a lot of doors for me mentally."

As his creative journey progressed, Ali! took a big leap in the next step of his creative exploration. His next endeavor at 18 was creating music. Entirely self produced, his production and lyrics are filled with energy and an underdog charisma. 

His debut project RUNNING MAN which premiered on YouTube and SoundCloud as a free release in September 2021 detailed his inner struggle with self-acceptance and putting himself out there for the world to judge and critique. The project struck a chord with fans and garnered him an underground buzz in the Toronto scene. The lead single Lavender gained Ali! online notoriety by going viral on TikTok, going as far as getting him recognition from one of the biggest rappers in the world Logic. All this giving the rapper a small but meaningful place in the online underground hip hop scene.

With the firey track BISHOP, the lead single for his next project, fans are patiently waiting for what Ali! has in store.

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