'LIL HERB' OUT NOW ⏳: gherbo.lnk.to/LilHerb

BOOKINGS: Jacqueline.ReynoldsDrumm@caa.com

“It's like finding your roots, getting in touch with your old self and that hunger you had when you first started, the energy that made the world fall in love with Lil Herb,” says G Herbo of his new project, Lil Herb. Named after the moniker he broke through with 15 years ago, it’s both an album and a time machine. After helping invent and globalize Chicago drill, launching the Swervin Through Stress nonprofit, and scoring his biggest hit “Went Legit” off his 2024 mixtape Greatest Rapper Alive (13M direct-to-fan streams), Herbo is now reaching back and looking forward. He recorded 100 songs over a year, revisited old favorites, and returned to Chicago studios with his day-ones. The result blends soulful No I.D.-crafted hip hop, menacing drill, and a rare Wyclef Jean feature—plus a reunion with the late Juice WRLD.  “I'm at the finish line… I'm in full control of my destiny now. I've finished the marathon I started when I was 16, when I was Lil Herb.”

MGMT: seasonedsoulsmusic@gmail.com
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From Complex Magazine:

Brooklyn, New York is ripe with new hip-hop talent right now, and one of the latest groups to emerge from the borough is the quick-spitting, ganja-toking, enlightened duo of Flatbush natives known as The Underachievers. Comprised of rappers Issa Dash and AK, they created a buzz last year by dropping a string of compelling rap videos, including the one that recently garnered over one million YouTube views, “Herb Shuttles,” all of which impressed famed producer Flying Lotus enough to sign them to his Brainfeeder record label.
Read More (http://www.complex.com/music/2013/02/who-are-the-underachievers/)

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