In this first episode of The Experience is Personal, host Mark (Chief Marketing Growth Officer at Kimlligraphy) shares the behind-the-scenes story of a live engraving activation that turned branded water bottles into unforgettable guest experiences — all in the span of three hours.

You’ll learn:

- What experiential marketing actually is — and how to think about it differently

- Why personalisation is one of the most overlooked tools for brand engagement

- How we managed the flow of 300 guests using a clever booking system

- And how this simple activation created social buzz, emotional connection, and valuable leads

Whether you're planning an event, curating a brand activation, or simply want to create moments that mean something — this story is packed with takeaways you can use right away.

🎧 Listen now and explore how meaningful moments become memorable marketing.

📥 Want ideas to elevate your next activation?
Download our free Event Bundle at kimlligraphy.au/free-event-bundle-kimlligraphy — packed with examples, inspiration, and tips to help you create unforgettable brand experiences through personalisation.

How We Elevated a Business Conference with On-Brand, Hand-Engraved Gifts

In this episode of The Experience is Personal, host Mark (Chief Marketing Growth Officer at Kimlligraphy) shares how a nationwide design event used hand-lettered tote bags to turn a simple giveaway into a meaningful, highly engaging brand experience — across five major cities.

You’ll learn:

- How we used live calligraphy to create conversation and connection

- Why simplicity — when done right — can outperform flashy event gimmicks

- The psychology of “talk triggers” and how to build them into your event

- How we scaled a premium experience without sacrificing quality

Whether you're running a large-scale activation or an intimate brand moment, this episode is a reminder that thoughtful, personal details are what guests remember.

🎧 Tune in and see how one name at a time can shape the way people feel about your brand.

📥 Need help making your next event unforgettable?
Download our free Event Bundle at kimlligraphy.au/free-event-bundle-kimlligraphy — filled with inspiration and strategies to bring your brand experience to life through personalisation.



How We Turned Tote Bags Into Talk Triggers at a National Design Event

How do you create a premium brand experience... using something as small as a luggage tag?

In this episode, Mark (Chief Marketing Growth Officer at Kimlligraphy) shares the behind-the-scenes of a sleek in-store activation with a premium luggage brand — featuring live foil embossing on leather tags.

Over two days, guests lined up to have their initials embossed in gold — and the results were more than just beautiful keepsakes. From surprise conversions to emotional moments, this activation shows how fast, tactile personalisation can elevate brand presence, boost engagement, and turn foot traffic into connection.

You’ll learn:

- How speed and quality can co-exist in experiential activations

- How live personalisation becomes a conversion tool

- What makes foil embossing feel premium (and why that matters)

✨ Whether you're a brand strategist, retail marketer, or events pro — this episode shows how tiny touchpoints can spark lasting brand memories.

📥 Need help making your next event unforgettable?
Download our free Event Bundle — packed with inspiration, case studies, and strategy tips to bring your brand experience to life through personalisation:
👉 kimlligraphy.au/free-event-bundle-kimlligraphy

🛠️ The Experience Is Personal is the podcast that explores how handcrafted calligraphy activations are helping global brands turn customer experience into brand equity.

How We Turned Luggage Tags Into Luxe Moments

How We Scaled Personalisation Across Five States to Build Brand Loyalty — One Candle at a Time

In this episode of The Experience Is Personal, we take you inside a multi-location Father’s Day activation — where four of our calligraphers delivered handwritten moments of connection live in-store across an entire weekend.

Working with a luxury brand brief, we offered complimentary personalised note cards for customers with every purchase — not just names, but real messages to father figures, crafted in ink on beautifully branded cards.

Across 3 Sydney locations, what unfolded was more than just retail activity — it became a space for customers to pause, reflect, and express something meaningful. In this episode, you'll hear how our team created a high-touch, emotionally resonant experience that customers stayed for — and remembered.

You’ll also learn:
– How thoughtful event design invites guests to linger
– Why live calligraphy can elevate everyday gifting
– What makes a simple message feel unforgettable

✨ Ready to make your brand moment more meaningful? Download our free Event Bundle with expert tips and activation ideas at https://kimlligraphy.au/free-event-bundle-kimlligraphy/

Follow us on Instagram @kimlligraphy for more behind-the-scenes.
Until next time — keep it personal.

How We Enhanced Customer Experience at a Father’s Day Activation Through Handwritten Personalisation

In this episode of The Experience Is Personal, Mark takes you behind the scenes of a premium, high-volume personalisation experience delivered at the 2024 Sydney Marathon.

With just two calligraphers on-site, we hand-lettered over 400 personalised posters featuring race finish times — creating a continuous stream of engagement and unforgettable take-home moments for event attendees.

Tune in to learn how to scale quality at speed, what it takes to sustain attention at major public events, and why thoughtful personalisation still wins hearts in a crowded space.

🎧 Download our free Event Bundle: kimlligraphy.au/free-event-bundle-kimlligraphy

How We Delivered a High-Volume, Hand-Lettering Experience at The Sydney Marathon 2024

Hosted by Mark from Kimlligraphy — Chief Marketing Growth Officer & Brand Experience Strategist

What makes a brand memorable?

It’s not just the visuals, or even the product — it’s the experience.

Welcome to The Experience is Personal — a podcast where we pull back the curtain on real brand activations powered by personalisation, creativity, and emotional design.

I’m Mark, co-founder of Kimlligraphy. Over the past few years, we’ve helped some of the world’s most recognisable brands create unforgettable moments at events through live calligraphy, on-the-spot personalisation, and thoughtful guest experiences.

In each episode, I share behind-the-scenes stories, insights, and practical lessons drawn from activations we’ve delivered across Australia — from high-volume conferences to intimate VIP dinners, retail rollouts, and more.

If you’re an event planner, brand marketer, or creative strategist who believes how people feel matters just as much as what they see, this podcast is for you.

Short, story-led, and grounded in experience — this is where branding meets beauty, and strategy meets soul.

How We Scaled Personalisation Across Five States to Build Brand Loyalty — One Candle at a Time

The Experience Is Personal Podcast

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