How We Scaled Personalisation Across Five States to Build Brand Loyalty — One Candle at a Time

Hosted by Mark from Kimlligraphy — Chief Marketing Growth Officer & Brand Experience Strategist

What makes a brand memorable?

It’s not just the visuals, or even the product — it’s the experience.

Welcome to The Experience is Personal — a podcast where we pull back the curtain on real brand activations powered by personalisation, creativity, and emotional design.

I’m Mark, co-founder of Kimlligraphy. Over the past few years, we’ve helped some of the world’s most recognisable brands create unforgettable moments at events through live calligraphy, on-the-spot personalisation, and thoughtful guest experiences.

In each episode, I share behind-the-scenes stories, insights, and practical lessons drawn from activations we’ve delivered across Australia — from high-volume conferences to intimate VIP dinners, retail rollouts, and more.

If you’re an event planner, brand marketer, or creative strategist who believes how people feel matters just as much as what they see, this podcast is for you.

Short, story-led, and grounded in experience — this is where branding meets beauty, and strategy meets soul.

How We Scaled Personalisation Across Five States to Build Brand Loyalty — One Candle at a Time

The Experience Is Personal Podcast