What is PPC | Types of PPC
Pay- Per Click, also known as PPC, is an exceptional kind of advertising wherein, a brand places an ad online and pays each time a user clicks on it. There is no cost to place the advertisement. The cost is only incurred when users engage with the ad.

It may seem like a new topic to you but, guess what, you’ve been seeing it all over search engines and websites for a long time now.

You can check out another form of PPC. Check it out on websites, popularly known as display advertising. These are ads that appear as graphics, videos, or paid posts typically found on social media feeds and other third-party websites

How PPC works
PPC Has a simple way of functioning. Each time there’s an ad spot on a SERP, an immediate auction takes place for the keyword. A wide range of factors, including the bid amount and the quality of the ad, decide the winner who will appear in the top spot of the SERP.

This is what keeps PPC going!
Accounts are split into campaigns for ease of management and reporting of different locations, product types, or other useful categorization.
Campaigns are further divided into ad groups which contain keywords and relevant ads.
To get involved in these auctions, advertisers like you can use accounts on platforms like Google Ads to set up your ads and determine where and when you would like those ads to appear.

Budgets & Bids

In order to participate in the auction, you need to decide how much they’re willing to spend on a given
keyword. This is done using 

Budgets at the campaign level and Bids at the ad
group or keyword level.

Here’s a Tip for you: Budgets are set at the campaign level and can be exceeded on a daily basis, but you
cannot not overspend on a monthly basis. Orelse, your business is going to die out.

Next up is… 

Ad Rank:

Highest bidding ain’t everything here- Search engines look at other factors to determine which ads should be at the top and most valuable spot on the SERP. 

Google, for example, considers:


● Bid amount
● Ad Relevance and Quality
● The Context of the Search (such as the user’s device and time of day)
● Format Impact (whether it includes extensions that enhance the format of the ad)

Targeting:

Choosing the right keywords is what allows advertisers to show ads to relevant audiences.
But there are other targeting options available to optimize campaigns, including:

● Device
● Location
● Day and time
● Demographics

This way, advertisers can target users who are on mobile in the evening or users who are under 25 and within a certain radius of a particular location, in order to optimize the performance of their ads.

The point of all this learning and effort is what this point is all about - (Title card)Conversions.

Conversions are the actions that advertisers want users to complete after clicking on an ad, and depend on the type of business being advertised. For example, purchasing a service, signing up for a newsletter and so on.

However…
There are some problems with PPC - They can solved too! Let’s look into it!

Moving on...

Let’s look into PPC Advertising for Businesses which can benefit your business!
PPC is a vital marketing style for smart marketing, along with increasing brand visibility as well. 

That’s exactly what your business needs for all- round and quality development of the company.

PPC gives your company the kickstart it needs today.

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How to get started with Pay Per Click Advertising as a beginner?

External Experts is a digital marketing agency and digital marketing training institute in Bangalore established in 2015. We provide services to companies, domestic and international, helping them achieve tangible results from their marketing efforts. Across industries, External Experts has always relied on data-driven strategies and the expertise required to promote brands on multiple platforms. We are a tech-savvy digital marketing agency with experience in overcoming challenges and implementing the most modern marketing methods. External Experts stands out for strict campaign policies. We believe that only facts matter when it comes to producing results and thus, develop our digital strategies based on solid data.