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The pioneer Artist/Producer is ready to unveil a whole new multi-faceted avatar.
Bally Sagoo was born in India in 1964 and is now UK and Mumbai based. He has masterminded a wave of platinum selling albums with a signature style that fuses western beats and traditional Indian flavours, having got his first break with the hit single “Hey Jamalo”. This was quickly followed by his first album in 1990: “Wham Bam”, which became huge success. In 1991 he collaborated with Nusrat Fateh Ali Khan to produce the seminal album “Magic Touch” and shortly after, he signed with Sony Records, produced “Bollywood Flashback” and became the first Indian artist to be playlisted on UK national mainstream radio.
Success led to Bally touring India with Michael Jackson, producing an album with Amitabh Bachchan and being invited to New Delhi to meet the late Indian President Shankar Dayal Sharma. In 1999, Bally released Dub of Asia under his own label: Ishq Records, with the company then going on to showcase several new talents including Gunjan, who performed the smash hit Noorie on Bally’s 2000 release, Bollywood Flashback 2.  
In 2012, after a hiatus from producing full length albums, Bally completed a new base of operations in Mumbai, where he can draw on fresh talent for new projects. His last album – FUTURE SHOCK - was released under his all-new label FRESH DOPE RECORDS in February 2013 and it was a ground breaking product borne out of years of experimentation with new sounds and employing fresh voices performing original Hindi and Punjabi compositions.

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