This week, we're talking with Akande Davis from Digital Pew. Have you ever been confused when you hear about "digital marketing" and "search engine optimization"? You're not alone. In Part 1 of our talk with Akande, we're discussing the basics of digital marketing.

Digital Missions Podcast

What is Digital Marketing and how is it relevant to your ministry? Pt 1

Evan Tynan is a creative designer and marketer in the sports sector. His ability to enhance public images through visuals and branding has made him a sought-after professional. He is dedicated to refining his skills, enabling firms to keep their communications fresh and relevant in a fast-paced environment. He is employed at Triple Crown Sports, where he collaborates with many clients to perfect their marketing strategies. His main goal is to capture the target audience's attention with graphics that embody a brand's identity and communicate its core values and benefits.

Evan uses his extensive digital media and marketing knowledge to help businesses optimize their outreach strategies for maximum impact. He is committed to ensuring that every dollar spent on design delivers significant returns and believes in continuous improvement, regardless of a brand's prominence or success. With several years of experience in marketing and communications, he has built a robust portfolio and established himself as a leading professional in the field.

Evan's career began as a voluntary intern with the Fort Myers Miracle Baseball Club, where he prioritized learning from seasoned graphic designers and communication strategists. This early experience and his passion for sports laid the foundation for his professional journey. Over the years, he has worked with various athletic organizations, including NCAA Division II, NHL, NBA, and Minor League Baseball. His skills and ambition have earned him multiple promotions, allowing him to test his abilities in different environments.

As Evan progressed from Marketing Service Specialist to Interim Sports Information Director, he gained a comprehensive understanding of how marketing and communications impact various departments. This insight makes him a valuable designer, especially when visuals need to convey multiple meanings. He highlights the unique qualities of the people and organizations he works with, delving deeper than the surface to understand how and why sports events unite people.

Distinguishing one organization from another requires more than a superficial understanding of the brand. Evan's experience on both sides of the game—as a designer and a strategist—is invaluable to his colleagues and clients. Once he grasps an organization's essence, he creates designs that make a powerful public statement. He is immensely proud of his professional journey, which started with an unpaid internship and steadily progressed up the corporate ladder. This consistent progress may lack the glamour of sudden success stories, but it is the most reliable path to professional stability.

Evan has received accolades for his artwork, including awards for "The Bird is the Word: Grow Native for Birds" and the 2020 Jazz & Beyond Festival Logo challenges. However, these honors pale compared to the continuous recognition he receives daily. At Triple Crown Sports, he is known as a professional who goes above and beyond for his clients. He is also an excellent team player, adept at balancing when to stand out and when to support his team.

What is Digital Marketing and how is it relevant to your ministry? Pt 1

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