Taxi or ride-sharing apps have grown in popularity in Nigeria in recent years. Perhaps, one of the most popular companies providing this service is Bolt. An on-demand transportation platform, Bolt rebranded in 2019 after being founded as Taxify in 2013 and focusing solely on ride-hailing in less-regulated emerging markets for several years.

Shortly after the brand refresh, the firm shifted its strategy into high gear, focusing on micromobility, primarily centered on electric scooters, while maintaining a strong capital efficiency and putting a heavy emphasis on service for emerging markets like Nigeria.

Apart from offering a service that allows Nigerian companies of all sizes to manage and pay for corporate trips via a single, easy-to-use portal, Bolt has started its new business in the field of food delivery. The Bolt food delivery platform follows a matchmaking model that provides value to its customers and other local vendors.

Bolt is a shining example of how a startup can thrive by exploring the transportation value chain. Mr. Femi Akin-Laguda, this week's guest on the show, understands the complex and multidimensional nature of value chains.

Business Growth through Connecting Value Chains - The Bolt Case Study

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