Calling all film fanatics! In this week’s episode of the Digital PR Podcast: “Moods Around Movies 2025,” hosts and PR majors Jess Davis and Alayna Howell discuss personal online listening reports regarding the most highly anticipated movies and some recent flops. Join us as we dive into what was done well in Ad and PR efforts, positive and negative earned media, and promotion across different platforms. We also dive into interviews and- in some cases- the lack thereof, our personal experiences and perspectives on each film, and one particular movie that received a lot of backlash. Any guesses as to which one it is? Tune in to our insightful episode now to find out and learn more!

Timestamps:
00:30 - Intro
00:49 - #1: Minecraft Movie
01:12 - Minecraft Online Conversation
03:23 - #2: Lilo & Stitch
03:28 - L&S Super Bowl Advertisement
04:22 - L&S Advertising/ Interviews
05:30 - #3: How to Train Your Dragon
05:47 - HTTYD Media Attention
06:13 - HTTYD Our Social Media Feed/ Algorithms
07:31 - HTTYD Suggestions
08:21 - #4: Snow White
08:58 - SW Movie the Flop
10:14 - SW Interviews
11:24 - SW: PR Team…?
14:04 - Final Recap/ Outro

Resources:
https://www.youtube.com/watch?app=desktop&v=2RVg3yetTE4 
https://www.youtube.com/watch?app=desktop&v=9tyxeuN4hBo 
https://www.tiktok.com/@evie.magazine/video/7483503088628698410?_r=1&_t=ZT-8vxogTG02Pu 
https://www.instagram.com/reel/DIX75rRBQvk/?igsh=MTVkdXFndDZqM2p1Mg%3D%3D 
https://www.imdb.com/title/tt6208148/  
https://www.tiktok.com/@mswatchmojo/video/7471334085726670135?_r=1&_t=ZT-8vxqINeoFl0 
https://www.youtube.com/watch?v=W-QGMqCVqPA


The Moods Around Movies: 2025

What is going on these days with the Linux Professional Institute (LPI)? I sat down with Matthew Rice, the current Executive Director of LPI to find out!
Way back in 1998/99, I was one of the co-founders of LPI, still today the leading independent certification program for Linux administrators. I haven’t been involved in 20 years but was recently inducted into the LPI “Hall of Fellows” - https://www.lpi.org/hall-of-fellows/ - and Matt Rice visited me in Vermont to give me an actual physical award. So I seized the opportunity to ask Matt a few questions and understand what LPI is doing in 2025.

TDYR 419 - Catching Up With The Linux Professional Institute (LPI)

Did you know that social media is changing the way we experience sports? In this episode, Robyn and Ana Julia explore how social media content helps drive sport marketing. From the Cleveland Cavaliers and Browns to Ferrari and Formula 1, they break down how social media brings fans closer to their idols, humanizes the sports world, and strengthens team loyalty. Tune in for a deep dive into how online engagement is redefining modern sports marketing. 


Time Stamps:

0:30 Introduction - Social Media & Sports Marketing

1:26 Cleveland Browns “DawgPound” Logo Redesign Contest

4:25 Formula 1 & LEGO Partnership

6:55 Cleveland Cavaliers “Froggy” Meme 

10:16 Lewis Hamilton’s Arrival at Ferrari

12:45 Conclusion - Overall Benefits of Social Media in Sports


Resources:
https://sproutsocial.com/insights/social-media-sports-marketing/ 
https://www.clevelandbrowns.com/news/browns-unveil-new-dawg-logo 
https://www.hashtagsports.com/awards/shortlist-2024/cleveland-browns-dawg-pound-logo-redesign-campaign 
https://www.espn.com/nba/story/_/id/42742120/cleveland-cavaliers-lucky-frog-mascot
https://clevelandvibes.com/the-tale-of-the-cleveland-frog-how-a-meme-sparked-a-citywide-movement/ 
https://www.youtube.com/watch?v=pdxiNBwxYxU&pp=ygUMZjEgbGVnbyByYWNl 
https://www.forbes.com/sites/josephwolkin/2025/04/04/formula-1-utilizes-lego-partnership-for-international-growth/
https://www.formula1.com/en/latest/article/driveable-lego-big-builds-welcomed-to-miami-drivers-parade.nVkstNITKT6LNY5pnT4IU 
https://www.espn.com/racing/f1/story/_/id/44983976/how-lego-built-life-size-f1-cars-miami-grand-prix-driver-parade 
https://www.instagram.com/scuderiaferrari/reel/DEhKlHONS4a/ 
https://www.instagram.com/scuderiaferrari/reel/DEr6uo2tf3j/
https://www.instagram.com/scuderiaferrari/reel/DEzzk1RMTDP/
https://www.instagram.com/scuderiaferrari/reel/DE2jd3_sSpj/ 
https://www.instagram.com/scuderiaferrari/reel/DFDX6_Wt0uG/
https://www.sportsbusinessjournal.com/Articles/2025/02/20/ferrari-seeing-big-social-media-boost-with-lewis-hamilton-aboard-for-f1-season
https://scuderiafans.com/ferrari-jokes-about-the-wait-for-hamilton-two-bowls-are-prepared-on-social-media-video/

The Use of Social Media in Sports Marketing

In this episode of the Digital Public Relations Podcast hosts Busola, Alex, and Sandy explore how Taylor Swift’s Life of a Showgirl era fuses personal storytelling with digital PR, from her Travis Kelce engagement reveal to smart podcast and social media tactics.

0:00 – 0:35: Intro
0:36 – 2:20: Engagement Announcement Strategy
2:21 – 5:00: Fan Involvement and Easter Eggs
5:01 – 7:40: Cross-Fanbase and Media Power
7:41 – 10:15: Authentic Storytelling and Two-Way Communication
10:16 – 12:30: Social Media’s Role in the Campaign
12:31 – 14:15: Classroom Connection & Takeaways
14:16 – 15:00: Closing & Outro

Resources:
Breakenridge, D. (2012). Social Media and Public Relations: Eight New Practices for the PR Professional. Pearson Education.
Smith, R. D. (2023). Strategic Planning for Public Relations (6th ed.). Routledge.
Marwick, A., & Boyd, D. (2011). To See and Be Seen: Celebrity Practice on Twitter. Convergence: The International Journal of Research into New Media Technologies, 17(2), 139–158.
www.billboard.com/music/music-news…cord-1236052814/
www.businessinsider.com/taylor-swift-…-promo-2025-8
www.billboard.com/music/pop/swifti…wift-1235846630/

Examining Taylor Swift's New Album

Have you ever wondered what happened to your favorite influencers? They might've been canceled. Your favorite brands might've been under fire at one point too. Deep dive into the world of cancel culture and company crisis communication strategies with Liv Scott and Sam Abate. We'll explore some recent brands who faced backlash from the media and popular influencers who faced the wrath of the internet over the years.

Sources:
www.forbes.com/sites/richardkest…sweeney-campaign/
people.com/tarte-cosmetics-pr-…plained-8714022?utm
www.usatoday.com/story/entertainm…rsy/85673993007/
people.com/andy-byron-seen-wif…ontroversy-11822421

This Didn't Age Well - Crisis Communication and Cancel Culture

It seems that the beauty industry is expanding rapidly each year. From new products to new brands, there’s an overwhelming number of choices for consumers – especially in a digital era, where even more options are presented to consumers. In this episode, Paige and Tayte talk about digital beauty campaigns that stood out to them throughout 2025.  

Intro: 0:00 – 1:15 

Rhode skin lemontini lip peptide treatment campaign: 1:16 – 2:08

Rhode, social listening, and sensory marketing: 2:09 – 3:30

Rhode, influencers, and user-generated content: 3:31 – 5:07

Bath and Body Works and “Come Back to Your Senses”: 5:08 – 6:37

Bath and Body Works, nostalgia, and sensory marketing: 6:38 – 7:40

Bath and Body Works, Jessica Williams, and being present in a digital world: 7:41 - 8:40 

Kylie Cosmetics’ “King Kylie” launch: 8:41 – 9:44

Kylie Cosmetics, community co-creation, and nostalgia: 9:45 – 10:47 

Kylie Cosmetics and social listening: 10:48 – 11:45 

EOS’s “Dirty DMs” campaign, user-generated content, and storytelling: 11:46 – 14:07

Common themes within campaigns: 14:08 – 15:11 

Outro: 15:12 – 15:51

Sources: 

https://hellopartner.com/2025/07/18/sofires-hot-campaigns-rhode-skins-lemontini-peptide-lip-tint-and-the-art-of-influencer-founders/

https://storymaps.arcgis.com/stories/3d33cabb8cb74a7abe8ee212bfe9c6aa

https://www.bbwinc.com/media/newsroom/beyond-the-screen-bath-body-works-shines-a-spotlight-on-the-power-of-scent

https://www.pulse-advertising.com/resources/social-media-news/kylie-cosmetics-king-kylie-revival/

https://shortyawards.com/17th/ms


2025 Beauty Campaigns in Digital PR

Digital Public Relations Podcast – Show Notes

00:00–00:30 – Introduction
Podcast and episode overview.

00:30–02:00 – Hosts & Contestants
Meet the hosts and rundown of remaining contestants.

02:00–04:00 – Favorites & Predictions
Hosts’ picks and who might win.

04:00–06:00 – Casting & PR
How casting and PR strategies shape the show.

06:00–08:00 – Themes & Memorable Moments
Themed weeks and standout performances.

08:00–10:00 – Influencers & Athletes
Impact of social media stars and athletes.

10:00–12:00 – Partnerships & Chemistry
How pairings affect performances.

12:00–14:00 – Drama & Fairness
Show drama and fairness in competition.

14:00–15:22 – Wrap-Up
Final thoughts and outro.


Pr Behind The Mirrorball

In this episode of the Digital Public Relations Podcast, hosts Cadie and Lara discuss how musicals like Hamilton, Little Miss Perfect, Ratatouille: The TikTok Musical, and Epic: The Musical leveraged social media to achieve viral success. The conversation covers how social media platforms have been instrumental in boosting these shows' popularity through fan-created content, memes, and parodies. They also delve into the legal and ethical considerations surrounding intellectual property, specifically referencing the Grammy-winning musical Bridgerton and the use of AI in the arts. The hosts further discuss the mixed reception of musicals like Cats, elaborating on how social media can either enhance or detract from a production's reputation.

00:00 Introduction to the Digital Public Relations Podcast
00:33 How Musicals Went Viral: The Case of Hamilton
03:13 The Rise of Little Miss Perfect
09:01 Ratatouille: The TikTok Musical Phenomenon
11:50 Epic: A Greek Mythology Musical Journey
15:53 The Legal and Ethical Challenges of TikTok Musicals
18:27 AI in the Entertainment Industry
24:37 The Impact of Social Media on Musicals
25:44 Conclusion and Wrap-Up

How Musicals Went Viral

The Best Social Media Album Rollouts/Best Artists Social Media Strategies 

00:00 – 00:47: Introduction and explanation on the podcast content. 

00:47 - 01:15: Doechii introduction.

01:15 - 06:55: Doechii's social media content outline.

06:55 - 08:06: Doechii's audience and understanding strategy. 

08:06 - 08:32: Addison Rae introduction.

08:32 - 10:09: Breaking out of the "TikTok" influencer mold. 

10:09 - 12:12: Addison Rae's post strategy. 

12:12 - 12:46: Addison Rae's single releases.

12:46 - 16:42: How Addison Rae got respect from artists and rebranded through social media. 

16:42 - 17:24: Wrap up and outro. 

Musicians and their Album Rollouts & Social Media Strategies

FlashCast 8 - Social media, Twitter Changes

FlashCast: From the cast of Flash Communications. 
While working side by side with public relations and marketing professionals, Kent State University students complete ongoing agency projects for internal and external communications.
This is the podcast of Flash Communications.