innovations in mobile apps, internet banking, and customer onboarding, enhancing digital 
Waseem Yousaf is a seasoned expert in digital banking and payments, with over 15 years of 
experience across major banks in Pakistan. Currently serving as the Head of Alfa, UIUX, 
Digital Marketing & Data Products at Bank Alfalah, Waseem is responsible for driving customer journeys, and leading contextual marketing initiatives.
 


Waseem Yousaf  (Head Alfa)  interview  DKSH with Dino  -  20th November 2024

At FM91 Pakistan, we pride ourselves on being the leading radio station in the country, delivering high-quality shows that capture the essence of Pakistani culture, music, and lifestyle. Whether you're a fan of the latest hits, timeless classics, or seeking thought-provoking discussions, we've got you covered.
Our team of talented and passionate radio hosts brings you a wide range of engaging shows that will keep you entertained and informed throughout the day. From lively morning shows that kick start your day with energy and laughter to relaxing evening programs that help you unwind, we ensure there's something for everyone.
With a strong emphasis on music, FM91 Pakistan is renowned for its exceptional music selection. We take pride in showcasing the best of Pakistani music across various genres, including pop, rock, classical, folk, and more. Our DJs curate playlists that resonate with our listeners, providing a refreshing blend of familiar favorites and exciting new discoveries.
Beyond music, FM91 Pakistan is committed to providing thought-provoking content that sparks conversations and explores important topics. Our talk shows cover a wide range of subjects, from business affairs, green initiatives and social issues to health, technology, and lifestyle. We believe in creating meaningful content that not only entertains but also enlightens and empowers our listeners.