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"Everything you do or don't do leaves an imprint on your self-worth." - John Assaraf

If you enjoyed this episode, check out show notes, video, and more at http://lewishowes.com/400

The School of Greatness: Exploring Greatness from Inspiring Business Minds, World Class Athletes and Influential Celebrities

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EP 400 John Assaraf: Unlock Your Brain's Full Potential (and the Neuroscience Behind It)

Are You INTERESTED Or Are You COMMITTED? - John Assaraf

Increase your chances of SUCCESS in 2018 - Get access to John Assaraf's FREE video training series: http://www.myneurogym.com/go/?p=fearlessmotivation&w=fearlessHIA

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About John:
John Assaraf is considered one of the leading behavioral and mindset experts in the world. He has a unique ability for helping people release the mental and emotional obstacles that prevents them from achieving their very best in life and business.

He has built 5 multi-million dollar companies, written 2 New-York Times bestselling books, and been featured in the blockbuster movie "The Secret".

Today he is CEO of NeuroGym, which develops some of the most advanced neuroscience based brain training programs in the world to help individuals and corporations maximize their fullest human potential.

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How To Achieve ANY Goal - John Assaraf

“I’M COMMITTED TO FEELING A CERTAIN WAY EVERY DAY.” 

One of the most important things you can do to get your mindset ready for success is to have a strong morning routine. That’s honestly why I wrote my latest book, The Millionaire Morning.

We only have so much attention we can give out. To people, to goals, to anything. As a result it’s important to have that strong foundation.

For this episode of 5 Minute Friday I wanted to bring you this insightful clip from an episode with John Assaf. 

John is one of the leading behavioral and mindset experts in the world. He has written two NY Times Best Sellers, was in The Secret and has built 5 multi-million dollar companies. 

He shares why you should be concerned with your limited number of attention units and how you can start everyday ready to win.

Discover all of that and much more, on Episode 609.


In This Episode You Will Learn:

What attention units are (1:01)

John’s routine to productively use attention units (1:55)

Why you need to have a routine (2:53)

How to change your behavior for success (4:23)

What it takes to move from ignorance to awareness (6:30)

How to get over your fear of failing (8:00)

Plus much, much more

On Apple Podcasts

Train Your Brain

192: Best of Foundr: Gary Vee, Tony Robbins, and More Talk Hustle, Mindset, and GSD

“I LEARN BEST BY JUMPING INTO THE UNKNOWN.” 

There’s one resource in this world we all take for granted: time.

We’re only on this planet for a small amount of time, and we tend to build routines in our lives that makes the days roll by. 

The next thing we know, we look in the mirror and we’re 70. When you look at that face do you want to see a life of missed opportunities or one filled with experiences you are proud of?

If you want the latter, you need to make sure you schedule time for you. Take the time to build your life resume, because that’s what makes our lives much more interesting.

When you talk about someone, do you talk about how they clock in to work on time everyday at 9 am and work late hours? Or do you talk about the places they’ve been to, and the experiences they’ve had?

On this episode of The School of Greatness, I bring you back someone who has decided to build their life’s resume: Jesse Itzler.

Importance of taking advantage of time. Routine make life fly by. Make time for yourself - building life resume instead of business resume. 


Jesse enjoys living life "out of the box." In fact, he doesn't even have a box. The author of the New York Times bestseller, Living with a Seal, co founded Marquis Jet, the world's largest private jet card company which he and his partner sold to Berkshire Hathaway/NetJets. Jesse then partnered with Zico coconut water, which he and his partner sold to The Coca-Cola Company.

He’s also the kind of person that when he wants something he grabs onto the opportunity without delay. He recently decided he needed to detox his mind from electronics and the constant multitasking of today’s world.

He ended up living with monks, living in a room as small as a table, and unable to communicate with his family, just to find himself.

The lessons he learned most were about the need to make time for yourself and the people around you that you care most about. In the end, that’s where you’ll have the most impact and where your true legacy will come from.

Learn more lessons from Jesse’s isolation and time with the monks, on Episode 652.


Some Questions I Ask:

How was your 15 day digital detox? (8:45)

What are you not waiting for? (20:09)

If you could go back 20 years, what would you eliminate or add to your life? (21:41)

Do you still take 3 hours for yourself every day? (24:44)

What do you think you can learn from pain? (29:14)

What did the monks teach you about overcoming personal challenges? (32:52)

What did the master’s say (about death)? (36:34)

Have you and your wife ever struggled with competing with one another? (44:47)

Do you ever have a fear that your kids are a little soft? (47:04)

What are the things you’ve learned from your time in your monks you didn’t know before? (48:13)


In This Episode You Will Learn:

When he had the idea to live with monks (10:50)

What Jesse didn’t miss during his time away (14:51)

How Jesse worked in the music business (17:07)

The Kevin Rule (22:28)

When Jesse started living this type of life (27:37)

The biggest personal challenge he’s faced (30:29)

Why death kept coming up in Jesse’s mind (34:40)

How he maintains the spark of sexual desire and dynamic of business in his relationship (41:26)

The greatest lessons his kids have taught him (45:40)

Plus much, much more...

Jesse Itzler on Building a Healthy, Wealthy, Wise Life

“When people know their tendencies, they see themselves more clearly” - Gretchen Rubin

No matter what business you are in, psychology is something you shouldn’t overlook.

It’s not just something you should know in order to land the next client, or how to better build your team, but also to help you grow. 


You need to understand yourself to know what obstacles you need to overcome. When you understand your own psychology, you open a whole new world of possibilities. 

Getting to know your personality type means you’ll know what to adjust when you meet someone else. It also means you’ll know what to look out for when someone is trying to manipulate you. 

In every way, knowing psychology can be important to help you achieve the greatness you want. That’s why I put together this new mashup with the bests: Scott Barry Kaufman, Chris Lee, Gretchen Rubin, John Danner and Chris Kuenne


In this episode of The School of Greatness, you’ll get a solid look as to various personality types that exist. You’ll also learn about the tendencies we all have and how to turn them into a strength.

Each of my guests also give real world examples on how you can use the information provided in this episode.

I hand picked the best of the best information from these episodes because I want to see you get out there, use this knowledge, and succeed. 

Anyone listening to this episode will take away something that they didn’t know before -- I learned new things re-listening to these clips!

Get ready to better understand psychology, on Episode 656.


Some Questions I Ask:

What is IQ and is it effective? (6:48)

What are the 4 personality types? (10:46)

If I’m a controller, how would you speak my language to convince me to buy something? (14:40)

If you’re selling a car, how would you approach these personality types? (27:14)

What’s the main thing understanding your tendencies does for you? (30:27)

Are we born with these tendencies? (35:23)

Can someone be all of the personality types? (39:26)


In This Episode You Will Learn:

The multiple paths to greatness (5:02)

How testing in the school system can cause people to fall through the cracks (8:47)

What personality types a leader should have (10:26)

What a controller is (11:28)

The opposite personality of a controller (16:23)

Exactly what a promoter is (20:51)

How to spot an analyzer (24:26)

How you can understand yourself and others better (30:07)

The different types of tendencies (31:12)

How entrepreneurs build teams (35:48)

John and Chris’s 4 personality types (36:03)

Plus much, much more

The School of Greatness

Understanding Human Psychology from the Masters

We interview hard to reach entrepreneurs. Unlike most podcast interview series I literally started from knowing nothing. I was just an average guy working in a 9-5 job I utterly hated. I knew nothing about entrepreneurship, nothing about startups, nothing about marketing, and nothing about online or how to build a business. So I have gone out and spoken to some of the most successful entrepreneurs and founders in the world in the past year to find out exactly what it takes to become a successful entrepreneur, so YOU can learn from them. Why this podcast? Because I'm asking the same questions you want to know as an entrepreneur on their journey to building an extremely successful business. I'm on the front-lines facing the daily battles you are. How do I get more customers? How do I scale my business? I want to start a business, but just don't know where to start? How did this person get millions of customers and make millions of dollars and have a such a massive impact on the world? Some of these entrepreneurs are very well known, and some not known at all and that’s the cool part! Here I will share with you our best interviews from Foundr magazine showcasing this persons processes, failures, critical lessons learnt and actionable strategies showing YOU how to build a successful business. This is NOT your AVERAGE everyday entrepreneurship podcast.

192: Best of Foundr: Gary Vee, Tony Robbins, and More Talk Hustle, Mindset, and GSD

Foundr Magazine