We're back! Myke shares what he learned launching a business in a pandemic and why he believes Entrepreneurs are the ultimate problem solvers.

Episode 6: What the Pandemic Taught Me About Entrepreneurship

There's no magic formula for creating an ad that will go convert, but there are certain elements that can help to increase its chances of success. In this episode, you’ll learn the Anatomy of an ad that gets people to buy, share and tag.

MAC 2 Recap - Anatomy Of An Ad That Gets People To Buy, Share And Tag

Creating a marketing plan for the month doesn't have to be a daunting task. By breaking it down into smaller parts, you can easily create a plan that will help you achieve your marketing goals. The first step is to come up with a goal or objectives for the month. What do you want to accomplish? Next, you need to identify your target audience. Who are you trying to reach with your marketing efforts? Once you know who you're trying to reach, you can begin developing your marketing strategy. What kind of messages are you going to send? What channels are you going to use? And what kind of call-to-action do you want to include? By taking the time to develop a comprehensive marketing plan, you can ensure that your marketing efforts are effective and achieving the results you desire. In this Episode MAC3 you’ll learn a simple formula for creating a monthly marketing plan.

MAC 3 Recap - How To Create A Marketing Plan For The Month

In this episode you’ll learn how to create a marketing plan and strategy that fits your budget. Marketing budgets are an important part of any marketing plan. By allocating funds specifically for marketing activities, businesses can more effectively target their advertising and promotional efforts. In turn, this can lead to higher levels of customer awareness and improved sales figures. There are a number of factors to consider when setting a marketing budget, such as the size of the target market, the costs of marketing materials and advertising, and the desired level of exposure. With careful planning, businesses can ensure that their marketing budget is spent in the most effective way possible. By taking the time to create a comprehensive marketing strategy, businesses can maximize the return on their investment and achieve their desired results.

MAC 4  Recap - Marketing Budgets, Marketing Plan, Marketing Strategy

In this episode you will be taught how to use marketing to create customer desire for your products/services.In today's highly competitive marketplace, businesses must work hard to create customer desire for their products and services. Marketing is one of the most important tools available for accomplishing this goal. By understanding customer needs and developing targeted messaging, businesses can create a strong desire for their products. In many cases, this desire will lead to customers taking actions such as making a purchase or requesting more information. Therefore, it is essential for businesses to understand how to use marketing to create customer desire. With the right approach, businesses can achieve success in today's marketplace.

MAC 5 Recap - How To Evoke Desire In Your Marketing

In this episode you will learn how to create a marketing strategy that is consistent and congruent. A congruent marketing strategy means that all of your marketing efforts are working together towards a common goal. In other words, your website, social media, advertising, and even in-person interactions should all be aligned with your overall brand message. This can be a challenge to achieve, but the benefits are well worth the effort. A congruent marketing strategy helps you to build a strong and cohesive brand that customers can easily recognize and trust. It also allows you to more effectively track your marketing efforts and measure their success. Finally, a congruent marketing strategy can help you to save time and money by eliminating the need for duplicate or conflicting messages. If you're looking to create a more unified and effective marketing approach, consider adopting a congruent marketing strategy. When your marketing is congruent, you're sending a clear and consistent message that you're trustworthy and that your product is worth their investment.

MAC 6 Recap - Two Things More Important Than Your Marketing Budget

Myke shares his journey going from immigrant dishwasher to President & CEO of Stand Out Truck®. A traveling digital billboard truck company. Full video at www.standouttruck.com/super60

Super 60 Keynote. Springfield Regional Chamber

Mac 10 was all about separating your audience into different categories and building systems to target and engage with those different groups. The main focus of the event was on identifying your "true audience," Worm, Mackerel Tuna and Whale. And how to effectively communicate with them. To join MACRED visit: https://www.marketingandcupcakes.com/join

MAC 10 Recap - How To Separate Your Audience From Your True Audience And Build Systems To Feed Them

In this episode, John and Myke explore the question of what makes a great marketing campaign. Our John shares his experience in traditional and internet marketing and emphasizes that the key to success lies in the message. We discuss the importance of repetition in advertising and the challenges of reaching different audiences. We also explain the concept of support advertising and how it can reinforce the message in other mediums. John shares their most successful campaign, which involved a simple two-word message and a phone number. Ultimately, the episode provides valuable insights into the world of marketing and highlights the importance of crafting a clear and effective message that resonates with the target audience.

Episode 8: Crafting a Clear and Effective Message: The Key to Successful Marketing

Welcome to the Marketing and Cupcakes Podcast, where Mychal Connolly and John Sortino dive into the world of entrepreneurship and marketing, sprinkled with insights and a dash of humor. In this episode, we step away from traditional marketing and delve into a topic that's equally important for business success – landscaping.

Have you ever thought about quitting your full-time job to pursue your dream business? Our hosts share valuable advice and experiences, along with practical steps to consider before taking that leap. They discuss the importance of crafting the right marketing message, finding your niche, and understanding your potential customers' needs.

John and Myke also draw from their own experiences and share anecdotes about how simple yet effective marketing strategies can help you acquire your first customers and grow your business. Whether you're in the landscaping industry or any other, the lessons in this episode can be applied to help you achieve entrepreneurial success.

If you have burning questions about business, marketing, or entrepreneurship, don't hesitate to reach out to us at podcast@marketingcupcakes.com. Your questions may be featured in the Marketing and Cupcakes magazine column!

Episode 13: Making the Leap: Quitting Your Job for Your Dream Business

Welcome to the Marketing and Cupcakes Podcast, where we serve up sweet insights into the world of marketing. In today's episode, Myke and John delve into the realm of radio marketing, demystifying its potential for businesses of all sizes. John, a seasoned expert, shares his invaluable experience and tips on leveraging radio advertising effectively.

Discover how radio ads can be tailored to target specific audiences, why timing matters, and the three types of ads that can make or break your campaign. From live reads by radio personalities to recorded ads and creatively produced messages, you'll learn how to craft compelling messages that resonate with your target market.

If you're looking to optimize your marketing strategy, this episode is a must-listen. Join us as we explore the intricacies of radio marketing and provide practical insights that can help your business thrive. Tune in and get ready to elevate your marketing game!

Episode 14: Radio Advertising Demystified- A Deep Dive with The Godfather of Radio Ads

Join Myke Connolly and John Sortino on the Marketing and Cupcakes Podcast as they tackle a pressing question faced by businesses of all sizes: "How long does good marketing take?" In this insightful episode, they explore the importance of patience, crafting effective messages, and understanding your target audience. Discover the secrets to marketing success and why it's a journey that requires time, strategy, and a dash of creativity.

Episode 15: The Art of Patience in Marketing: How Long Does Good Marketing Take?

Welcome to another episode of The Market and the Cupcakes podcast, where we dive into the essential strategies and tactics that can sweeten your business success. In this episode, John and Myke discuss the often-overlooked power of having a meeting with yourself, specifically on Mondays. They explore the importance of self-meetings for entrepreneurs and how it can impact your business's growth, particularly in the realm of marketing. Learn how to set monthly and quarterly marketing goals, fine-tune your marketing strategies, and measure your marketing efforts effectively. Plus, discover the GSD formula that can help you prioritize tasks and achieve your business objectives. Tune in and revolutionize your approach to self-reflection and business success.

Episode 16: Strategizing for Success: The Art of Self-Meetings

Join Myke Connolly and John Sortino on the Marketing and Cupcakes Podcast as they dive into the world of features and benefits in marketing. Discover how understanding this essential concept can transform your marketing strategy, whether you're selling fitness trackers, salon services, or furniture. Learn from real-world examples and gain insights to craft compelling messages that resonate with your audience. If you're ready to take your marketing to the next level, this episode is a must-listen!

Episode 17: The Art of Features and Benefits in Marketing

In this episode of the Marketing and Cupcakes Podcast, host Myke and John dive deep into the importance of understanding market size and need. John shares his experience in the teddy bear industry, where a shift from teddy bears to gifts transformed his business. They discuss the significance of recognizing the market you're in, how it impacts your marketing strategies, and how you can tap into various occasions to expand your business reach. Tune in for valuable insights on making your business thrive by aligning with market demand.

Episode 18: Market Size and Need: A Breakthrough Strategy for Business Growth

Join us on the Marketing and Cupcakes Podcast as we sit down with the legendary John Sortino, the man behind the iconic Vermont Teddy Bear brand. Discover the secrets to creating a successful brand, from the power of simplicity to expanding into new markets. Gain insights into John's unconventional journey, including a surprising NASCAR sponsorship that transformed his business. Whether you're a marketing enthusiast or a business owner, you'll find valuable lessons in this conversation with one of America's greatest CEOs.

Episode 19: The Blueprint to Building Iconic Brands

Join us on a deep-sea dive into the world of entrepreneurship with our special 'Whale Talk' episode on the 'Marketing and Cupcakes' podcast. Our guest, a seasoned business owner, Frank Nataloni. He shares invaluable insights on marketing, business strategies, and the path to 50 years of success. Don't miss this opportunity to learn from the best and elevate your business game. Tune in now for a taste of cupcake-infused wisdom!

Epsiode 20: Whale Talk with Frank Nataloni: Curio Kitchens and Baths

Join Myke Connolly, the Stand Out Truck King, on a journey through the innovative world of marketing and recruitment in "Marketing and Cupcakes." In each episode, we delve into the sweet spot where marketing meets talent acquisition, exploring cutting-edge strategies for engaging top talent, building culture, and transforming careers. With special guests like Tiffany Tranghese from Pasco Workforce Solutions, we uncover the secrets to attracting and retaining the best employees, all while giving back to the community and elevating your business to new heights. Whether you're a startup looking for your first hire or a seasoned business seeking to refresh your recruitment approach, this podcast serves up the perfect mix of insights and inspiration—topped with a sprinkle of fun!

Episode 22: Whale Talk with Tiffany Tranghese. Marketing Strategies for Talent Attraction

In this raw, real, and reflective episode, Myke Connolly Sr. jumps back into flow with Marketing and Cupcakes™ Random Zoom Call —an unscripted moment that turned into a full-on revival.

From battling burnout and ego to rediscovering the original assignment behind Marketing and Cupcakes™, this episode dives deep into:

• Why it's not about views—it's about starfish
• How copy-paste leprechauns drain your energy
• The difference between self-care and selfishness
• Why your circle should hold you accountable
• Powerful lessons from Mychal Connolly Jr. on stage, self-worth, and staying the course

This is for the entrepreneurs, creators, and community leaders who forgot the magic behind their mission.

Remember: You don’t prepare when you’ve been preparing.

🔁 Share with someone stuck in their own head.
🎯 Learn more at RealisticCEO.com
📚 Support the 500K book giveaway mission: Donate or sponsor at RealisticCEO.com/donate

Starfish, Suckas, and Following the Assignment

Entrepreneurs are a unique kind of people! Entrepreneurs stand out! But what qualities makes a good entrepreneur. John and Myke break down the Top 5 Qualities of Good Entrepreneurs.

Join Our Entrepreneurs Helping Entrepreneurs Group:
www.EntrepreneursHelpingEntrepreneurs.com

Work With John & Myke:
www.CambridgeEntrepreneurAcademy.com

Four Point Triangle:
www.FourPointTriangle.com

#04: Top 5 Qualities of Good Entrepreneurs! (What Do Entrepreneurs Do?)

John and Myke discuss how much time you should spend coming up with a business idea. They also give advice to help you determine if your idea is a good idea or not.

Join the hundreds of entrepreneurs and business owners around the world being taught by John and Myke. 

Sign up today: http://www.HundredGrandPlan.com

#06 Business Ideas: How To Come Up With a Good One

John shares what it took for him to go from no sales to being valued at $120 million dollars with a Teddy Bear company he started in the streets of Vermont.

Join the hundreds of entrepreneurs and business owners around the world being taught by John and Myke. 

Sign up today: http://www.HundredGrandPlan.com

#08 The Vermont Teddy Bear Story: From $0 to $120 million selling Teddy Bears

The Midday Mindset Boost is designed give you the boost you need to power your business. All host, guest and mentors have track records of succeeding in business, entrepreneurship and life. 

Sponsored by: http://www.HundredGrandPlan.com

Should I Create Free Content To Attract Clients

Business Cheat Sheet: How to Go From 0 to 100 Million Dollar Mindset Makeover with Gamy Rivera

Business Cheat Sheet: How to Go From 0 to 100 Million Dollar Mindset Makeover w/ Beth Fisher Jessop

In this episode Myke shares why Social Media Marketing is simply a series of smart thinking. When done right it brings results. This was recorded during Launch and Stand Out's Hundred Grand Plan Mastermind Call. 

Learn more at http://www.hundredgrandplan.com

#10 Social Media Marketing Is Common Sense

Sometimes we have good ideas, but we want to wait until it's perfect before we launch. This recording from Launch and Stand Out's Mastermind call tells you  why it's time to launch that imperfect thing you're sitting on. 

www.launchandstandout.com

Launch That Imperfect Thing You've Been Sitting On!

How I Turned Inheriting 40 Vending Machines into a Booming Vending & ATM Business Thought Leader: Bryan Russell. Learn More at www.LaunchandStandOut.com

Former Foster Kid Turns Lessons From Foster Care And Inheritance From Dad Into a Booming Business

Tim O'Brien shares the Principles Mike Kittredge followed to turn a gift he made for Mom as a Kid into an iconic Global Brand.

Episode 1: Yankee Candle How Mike Kittredge Grew a $500 Million Brand

RoseReddEtc.com CEO & Founder, Rochelle Sodipo,The First Person To Reach 100k Following The Hundred Grand Plan shares how she did it. And gives advice to those looking to start profitable business. Learn more at www.HundredGrandPlan.com

Episode 2: Rochelle Sodipo (RoseReddETC) How To Leave Your Job And Start A 6 Figure Brand

Bueno Y Sano has been in business for over 20 years and has 7 locations. Bob shares how he launched and operates a successful business in one of the toughest industries. Visit his site here: https://buenoysano.com/

Episode 3: Launching a Restaurant. How Bob Lawry Turned a Loan & Logic Into a Bueno Y Sano.

Nickie shares how she and her husband Mark launched their 12 year old liquor store, Winn Liquors.

Episode 5: Nickie Bajek: The Winn Liquors Story

Marketing and Cupcakes is marketing taught in simple ways, so you can improve your marketing skills and get more customers.

Marketing and Cupcakes™

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