Clemengold founder Abs van Rooyen talks to Chris White about how the South African citrus brand has gone global. Its development has lessons for produce branding in future. 

Fruitbox is essential listening for everyone in the fresh produce business. Every episode attracts a large global audience that tunes in to hear exclusive interviews and analysis about fresh fruits and vegetables. Fruitbox is produced by Fruitnet Media International.

To tell your story on Fruitbox, email chris@fruitnet.com
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94 · Abs van Rooyen, Clemengold

Mike Knowles is joined in Madrid by Michael Barker, Maura Maxwell and Felix Moritz to discuss Spanish fruit exports, red-fleshed apples, pink tomatoes and an unfolding paella scandal.

Fruit Attraction 2016

Discussion, analysis and insight from Fruitnet, the leading source of news and analysis for the global fresh produce business.

94 · Abs van Rooyen, Clemengold

Fruitnet Media

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