🎓 A primeira escola de branding do Brasil apresenta mais um episódio exclusivo! 🎓

Neste encontro, temos a honra de contar com a presença do professor Tulio Filho, um renomado especialista em gestão de projetos e consultoria. Ele compartilhará sua experiência e insights sobre um desafio comum no mundo dos negócios: "Como lidar com cliente que não pode pagar o valor total de um projeto?"

Tulio discutirá estratégias eficazes para negociar e encontrar soluções viáveis, mantendo a qualidade do trabalho e a relação com o cliente. Aprenda como adaptar propostas e gerenciar expectativas, garantindo que todos saiam satisfeitos.

🔔 Inscreva-se para mais conteúdos sobre branding, gestão de projetos e estratégias de mercado!

Gostou? Deixe seu like e compartilhe.
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ENVIE SUA PERGUNTA: 
Coloque sua pergunta nos comentários que responderemos as melhores nos próximos vídeos. 
Não esqueça de ativar abaixo as notificações do nosso canal para não perder nenhuma resposta.

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Canal Brandster: https://www.youtube.com/brandster

Playlist de branding: t.ly/ufBqz
Playlist de naming: t.ly/jPzRS
Playlist de design: t.ly/jxNUM

Receba avisos dos nossos cursos online e eventos presenciais na sua cidade: 
https://sou.brandster.com.br/meus-interesses
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Somos a Brandster, a maior escola de branding do Brasil com mais de 50 mil alunos em mais de 30 cursos presenciais e online.

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music by audionautix.com
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Como lidar com cliente que não pode pagar o valor total de um projeto?

In this episode of The Limelight Podcast, hosts Chandler Adame and Lauren Brewer explore the world of influencer marketing, starting with a "Lemon & Lime" segment discussing celebrity cancellations. They define influencers, categorize them into micro, macro, and celebrity influencers, and discuss their impact on consumer behavior. The episode highlights the importance of aligning brand values with influencer content, tools for identifying the right influencers, and the pros and cons of working with micro and macro-influencers. Additionally, they provide insights into creating effective influencer campaigns, measuring success, and overcoming common challenges in influencer marketing.

Influencer Marketing

Neste episódio, Guilherme Sebastiany, especialista da Sebastiany Branding, responde à pergunta: "Quais os critérios para criação de um bom nome?"

Explore os elementos essenciais que tornam um nome eficaz e como eles influenciam a identidade da marca. Descubra dicas valiosas para garantir que o nome escolhido ressoe com o público e atenda às necessidades estratégicas da marca.

🔔 Inscreva-se para mais conteúdos sobre branding, naming, identidade verbal e visual!

Gostou? Deixe seu like e compartilhe.
_____
ENVIE SUA PERGUNTA: 
Coloque sua pergunta nos comentários que responderemos as melhores nos próximos vídeos. 
Não esqueça de ativar abaixo as notificações do nosso canal para não perder nenhuma resposta.

_____
Canal Brandster: https://www.youtube.com/brandster

Playlist de branding: t.ly/ufBqz
Playlist de naming: t.ly/jPzRS
Playlist de design: t.ly/jxNUM

Receba avisos dos nossos cursos online e eventos presenciais na sua cidade: 
https://sou.brandster.com.br/meus-interesses
_____
Somos a Brandster, a maior escola de branding do Brasil com mais de 50 mil alunos em mais de 30 cursos presenciais e online.

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music by audionautix.com
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Quais os critérios para criação de nome?

Ever wonder why you’re drawn to certain things? It’s not random—it’s rooted in your ego and identity. In this episode, we explore how understanding these subconscious connections can unlock the secret to building an authentic, impactful personal brand. Tune in to discover why your strongest brand starts with knowing yourself.

You’re Your Own Favorite Brand: Why We’re Drawn To Things That Mirror Our Own Ego

What's in a Brand? - Episode 173

It’s the last Friday before Thanksgiving, so you know it’s time to drop Ep. 229 of the Promo UPFront #podcast. This week hosts Kirby Hasseman and Bill Petrie talk about the proposed tariffs by the president-elect and how to manage potential pricing implications with your clients, share some practical tips for advance planning with PPAI Expo on the horizon, discuss how one social media platform is allowing users to reset their algorithms to better tailor feeds, and so much more!

A HUGE thanks to the good-strongs over at PPAI for sponsoring this fine broadcast! Don’t forget to make plans to attend the 2025 edition of “The Pitch” taking place Monday, January 13 at 3:30 PM PT in Mandalay Ballroom J! 


Ep. 229 - Tips For Managing Potential Tariffs With Your Clients

Gianfranco Fagotto is a multilingual creative visionary and strategic leader with a proven record of delivering impactful brand design and digital experiences on a global scale. His career spans agency and in-house roles at prestigious companies, including NetJets, Liz Earle Beauty, and the Financial Times’ content agency. With a focus on innovation, Gianfranco’s work has driven measurable ROI for international brands across diverse markets.

In our interview, we explored Gianfranco's fantasy cultural year—a celebration of creativity, culture, and unexpected twists.

Born in Ecuador, Gianfranco’s early years as a “tiny globetrotter” exposed him to the vibrant cultures of Latin America, Africa, Asia, and Europe. This rich, nomadic upbringing nurtured his passion for storytelling, creativity, and human connection. These formative experiences shape his approach to work, emphasizing empathy, integrity, and client-focused problem-solving to deliver impactful results and foster meaningful relationships.

Gianfranco began his career in Milan in the 2000s as an editorial designer for fashion magazines. In 2008, he relocated to London, joining Liz Earle Beauty in 2010 and becoming Head of Design at NetJets in 2013. At NetJets, he led a transformative post-merger rebranding and developed global advertising campaigns that redefined the brand's identity.

From 2016 to 2022, Gianfranco served as Art Director at the Financial Times’ in-house content agency. There, he led branded content campaigns for prominent clients like AWS, BlackRock, BMW, Google Cloud, and Piaget Watches, combining strategic insight with creative excellence.

Since 2023, Gianfranco has worked as a freelance creative leader, consulting on brand development projects for startups and established brands in aviation, hospitality, and the healthy beverage industry. He also mentors at the University of Westminster, guiding graduates as they embark on creative careers.

A self-proclaimed “pragmatic dreamer,” Gianfranco is passionate about transforming vision into reality. Outside of his professional life, he expresses his artistic side through illustration and music, showcased on his Personal Index website. This creative platform highlights his exploration of new artistic territories and reflects his belief in the transformative power of creativity.

Gianfranco on LinkedIn: https://www.linkedin.com/in/gfagottob/

Website: https://gianfrancofagotto.name

Mark Walmsley FRSA FCIM AGSM
Chief of Stuff
Arts & Culture Network
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mark.walmsley@ArtsAndCultureNetwork.com

A growing, global community of over 140,000.

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An interview, published and promoted to YouTube, SoundCloud, our website and the 800,000 monthly users of our LinkedIn groups.
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Gianfranco Fagotto - Multidisciplinary Designer and Creative Director

Adam, David and Steve rattle through your questions in the wake of the 2024 MotoGP season closer in Barcelona, reveal who won the Alpinestars Paddock Pass Podcast Fantasy League and talk to a special guest: MotoGP Senior Brand Manager Nuria Garcia about how and why MotoGP is evolving the brand, the new logo and reimagining the future.

Episode 455: SolidarityGP Questions Answered & Dorna talk about the ‘new’ MotoGP

On this episode of BUZZ, we explore&nbsp;Thanksgiving-themed Dental Marketing ideas, emphasizing the importance of video content to engage patients and showcase practice personality during the holiday season. The host shares creative suggestions such as team gratitude videos, dental hygiene tips, and patient appreciation messages, all aimed at fostering connections and enhancing marketing efforts. Show Produced by Dentainment   https://dentainment.com/   Dentainment is a Digital Creative Marketing Agency, providing services to the Dental Community such as: Logo Design, Brand Identity, Dental Websites, Search Engine Optimization, Video Production, Social Media Management, Google AdWords Management, Voice Search Optimization and more.   Discover the power of AI, video, social media, and more in ‘Best Dental Marketing,’ the ultimate guide for Dental professionals looking to transform their marketing efforts and drive new patient growth. Learn more about Best Dental Marketing Here: https://bestdentalmarketing.com/ &nbsp; Sponsored by Waymark We’re making it radically simple for your Dental Practice to make your own commercials. Our premium video templates and easy-to-use editing tools mean that TV-quality videos are now accessible to anyone with an internet connection. To learn more, please visit: https://www.waymark.com/dental

Thanksgiving Dental Marketing Ideas to Feast On

It’s the blackest of all Friday’s, so you know it’s time to drop Ep. 230 of the Promo UPFront #podcast! This week hosts Kirby Hasseman and Bill Petrie talk about weird email habits that need to stop immediately, Hasseman Marketing celebrates 20 years in business, people are up in arms about an orange juice packaging redesign, Bill and Kirby share things they are thankful for in the branded merchandise industry, and so much more!

A BIG thanks to our friends over at Shepenco for sponsoring this platinum-level podcast! For over 90 years – and four generations – they have been the pillar of stability in the industry by caring about your success. Visit them at shepenco.com today!


Ep. 230 - Things We Are Thankful For in the Promotional Products Industry

We believe in the Relentless Pursuit of BETTER.  Today we give you 5 tips on how to do Branded Merch BETTER!  Listen Now!

5 Tips to be BETTER at Branded Merch

"Through Every Lifetime" is a heartfelt R&B ballad about unwavering love that transcends time and space. The song captures the promise of finding and loving someone in every life, no matter the challenges or distance. With soulful lyrics and a tender melody, it reflects devotion, loyalty, and the deep connection between two hearts that always find their way back to each other. Perfect for moments of reflection, romance, or intimate celebrations, this song speaks to the eternal bond shared by soulmates.

Through Every Lifetime

Quando o ciclo de vendas se estende por meses, o branding se torna essencial para manter a conexão e a confiança em cada etapa do processo. Mas como aplicar essas estratégias na prática?

No Papo B2B desta semana, Lucas Pizzinatto, Head of Sales na Purple Metrics, e Henrique Lubk, Head de Marketing na Ploomes, explicam como o branding pode ser o diferencial para engajar prospects e fechar mais negócios.

Papo B2B #9 - Lucas Pizzinatto | Como o branding impacta ciclos de venda mais longos

Het Portrait Formaat – Heil of Hell?

Portrait video, oftewel het verticale formaat, is een format dat oorspronkelijk voor mobiele telefoons is ontworpen. Door UI-keuzes van platforms als Instagram, TikTok en YouTube Shorts is het uitgegroeid tot de norm op sociale media. In deze nieuwe aflevering van Videohack bekijken Brecht Wouters van Epic Frame en Michiel Vossen van Videomarketing.be hoe deze verschuiving heeft geleid tot een heroverweging van hoe merken en marketeers video's produceren.

Want hoewel het formaat toegankelijk en populair is, roept het ook weerstand op, vooral bij traditionele videomakers die trouw zweren aan widescreen- en cinemascope-formaten. We bekijken hoe je ervoor zorgt dat content in portrait niet alleen cinematografisch goed overkomt, maar ook impact heeft.

Het portrait formaat is niet langer te negeren.
Het verticale formaat past perfect bij het kijkgedrag van gebruikers op mobiele apparaten, die tegenwoordig gemiddeld meer dan 80% van hun schermtijd doorbrengen op hun smartphone. Portrait video's vullen het hele scherm, waardoor ze er gemakkelijker in slagen om de aandacht vast te houden.

Portrait video’s scoren daarbovenop gemiddeld beter qua views en interacties. Ze zorgen voor een focus die bredere formaten vaak missen. Dat ligt deels ook aan het gegeven dat portrait video door algoritmes vaak breder worden aangeboden. Dat wilt zeggen dat voor brands die nog géén loyaal publiek hebben er binnen het portrait-formaat veel kansen liggen om te testen wat werkt en de harten te veroveren van de eerste loyale fans.

De kracht én de valkuilen van portrait.
Doorheen de aflevering wijzen Brecht en Michiel erop dat portrait video's niet simpelweg een horizontale video kunnen vervangen. Het vraagt om een specifieke aanpak. Want hoewel portrait ideaal is voor snelle, impactvolle content, leent het zich minder goed voor complexe verhalen of uitgebreide productdemonstraties. Brecht en Michiel benadrukken het belang van context: kies het juiste formaat voor de juiste boodschap.

Praktische tips voor betere portrait video’s.

•	Zorg dat het belangrijkste element altijd in het midden van het beeld staat. Dit voorkomt dat kijkers afgeleid raken. Hou er ook steeds rekening mee dat er aan de boven-, onder- en rechterkant van het scherm UI-elementen kunnen staan die je video bedekken. 
•	Gebruik tekst of ondertiteling om de boodschap te versterken, zeker omdat veel gebruikers zonder geluid kijken.
•	Verticale video's moeten vanaf het eerste frame de aandacht trekken. Een krachtige opening verhoogt de kans dat kijkers blijven hangen. Werk hier dus met een kernboodschap of beelden die meteen voor zichzelf spreken, zoals een bord eten waar je vrolijk van wordt.
•	Gebruik populaire formats zoals korte challenges, Q&A’s of behind-the-scenes content, aangepast aan jouw merkidentiteit. Aan boord springen van trends en trending hashtags is nog steeds een snelweg naar een groter organisch bereik. Daar tegenover staat uiteraard wel dat je in dat geval dagelijks even moet nakijken wat er in het algemeen aan het bewegen is op sociale netwerken zoals Instagram en TikTok.

Portrait video's zijn niet zomaar een trend, maar een fundament van het moderne marketinglandschap. Door slim gebruik te maken van dit formaat, kun je niet alleen inspelen op veranderend kijkgedrag, maar ook je merk sterker positioneren. Dat leidt naar enthousiaste volgers, en uiteindelijk naar trouwe klanten.

Vond je deze aflevering tof? Abonneer je op de Youtube-pagina van Videohack en ontdek elke nieuwe aflevering zodra ze uitkomt: www.youtube.com/channel/UC5O4DhEAoSYMjB0uLBYzeLg

Beluister je de podcast liever? Geen probleem! Je kan hem terugvinden op Soundcloud, Apple Podcasts en Spotify!

Soundcloud: https://soundcloud.com/videohack-podcast

Spotify: https://open.spotify.com/show/3MDcsLdCU3IaLJT2p9MiAC

Apple Podcasts: https://podcasts.apple.com/be/podcast/videohack-leer-video-juist-gebruiken/id1743486883?l=nl

S01 - AFL10 - Het Portrait Formaat - Heil Of Hell?

☃️ How to make it a December to remember for your favorite Batfan—with one of 10 tricked-out, Nolan-era Batmobile replicas costing just $2.9 million. What’s putting a drag on the growth of e-commerce sales this holiday season? Plus: The surprising reason your ChatGPT prompts aren’t working as well as they should be—and more—in a quick round of Rick and Rick Loaded Questions. 

Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters everywhere. 👐🏻Shop now and save 30% with promo code R&RTAKE30 at TaskinSF.com: ow.ly/Vh6M30r9EpF👐🏻

IN THIS EPISODE: 

🛞 It’s bound to lose a wheel this time of year, but it’ll still cost you $2.9 million (at 1 min, 7 sec)
🛍️ Three key reasons behind the drag on e-commerce growth this holiday season? (at 03:22)
💬 It turns out there’s a certain etiquette to writing prompts for ChatGPT (at 05:00)

Approximately 8 minutes, 14 seconds. Review cookie and privacy policies for iTunes, Spotify, iHeart, and all other streaming services. Episode intros, outros, promotions, and artwork may include elements produced using generative AI tools.

🎁 Holiday 2024 E-Commerce Projections, Nolan-Era Batmobiles for Sale, and Ps & Qs for ChatGPT

Jaime Troiano e Cecília Russo analisam a mudança de uma das marcas de carro mais famosas do mundo: o Jaguar. O Sua Marca Vai Ser Um Sucesso vai ao ar aos sábados, às 7h50 da manhã, no Jornal da CBN.

Sua Marca Vai Ser Um Sucesso: o case infeliz da Jaguar

M&S’s top marketing directors, Anna Braithwaite and Sharry Cramond, on how the brand’s transformation came about and what successes led them to be Marketing Week’s brand of the year – with consistency being key.

This Much I Learned: M&S’s marketing directors on remaining consistent in the brand’s transformation

On this episode of BUZZ, we explore how Dental Practices can craft captivating "What Makes Us Different" videos to meaningfully engage potential patients. The conversation highlights the significance of presenting distinctive services, authentic patient testimonials, and active community involvement to foster trust and underscore the Practice's unique advantages. Show Produced by Dentainment   https://dentainment.com/   Dentainment is a Digital Creative Marketing Agency, providing services to the Dental Community such as: Logo Design, Brand Identity, Dental Websites, Search Engine Optimization, Video Production, Social Media Management, Google AdWords Management, Voice Search Optimization and more.   Discover the power of AI, video, social media, and more in ‘Best Dental Marketing,’ the ultimate guide for Dental professionals looking to transform their marketing efforts and drive new patient growth. Learn more about Best Dental Marketing Here: https://bestdentalmarketing.com/ &nbsp; Sponsored by Waymark We’re making it radically simple for your Dental Practice to make your own commercials. Our premium video templates and easy-to-use editing tools mean that TV-quality videos are now accessible to anyone with an internet connection. To learn more, please visit: https://www.waymark.com/dental   On this episode of BUZZ, we explore&nbsp;Thanksgiving-themed Dental Marketing ideas, emphasizing the importance of video content to engage patients and showcase practice personality during the holiday season. The host shares creative suggestions such as team gratitude videos, dental hygiene tips, and patient appreciation messages, all aimed at fostering connections and enhancing marketing efforts. Show Produced by Dentainment   https://dentainment.com/   Dentainment is a Digital Creative Marketing Agency, providing services to the Dental Community such as: Logo Design, Brand Identity, Dental Websites, Search Engine Optimization, Video Production, Social Media Management, Google AdWords Management, Voice Search Optimization and more.   Discover the power of AI, video, social media, and more in ‘Best Dental Marketing,’ the ultimate guide for Dental professionals looking to transform their marketing efforts and drive new patient growth. Learn more about Best Dental Marketing Here: https://bestdentalmarketing.com/ &nbsp; Sponsored by Waymark We’re making it radically simple for your Dental Practice to make your own commercials. Our premium video templates and easy-to-use editing tools mean that TV-quality videos are now accessible to anyone with an internet connection. To learn more, please visit: https://www.waymark.com/dental

Creating a Compelling "What Makes Us Different" Dental Office Video

Ian McEwen is the owner and chief consultant at The Truth Quarry, an independent brand consultancy that channels the principles of combat sports and martial arts to enhance business technique, strength, and performance through the power of Brand. As a Level C certified Brand Specialist, Ian excels in strategy, positioning, naming, and identity design, conditioning brands to reach their higher potential because in the end, strong brands = strong business. Additionally, he serves as the Design & Development Supervisor for a leading automotive OEM supplier, specializing in soft goods and medical products.
Outside of work, Ian is a husband, father, wrestler, and BJJ Blue Belt, as well as a lifelong artist and avid collector of comic books, cards, and action figures. When he's not refining his craft or championing the power of Brand, he enjoys family time, reading about ancient and lost civilizations, and diving into music and podcasts.

We had a very cool conversation with the both of us having many of the same interests. Between graphic design and branding to our favorite comics. This easily could’ve been two episodes. 

You can find him on social media or on IG @thetruthquarry
Or go to the website at thetruthquarry.com


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Or get the physical book at: www.langfordesign.com/ebooks/ or locally at Studio Ace Artshop or Oceanside Comic book shop in Oceanside, CA. Percentage of each sales goes back to into the Shellery Langford Memorial Art Scholarship

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231. Focus on what’s in front of you

Myke Metzger was born in Long Island, New York and is a published author, professional speaker, and entrepreneur. He is best known for his success as a digital marketing consultant for some of the most successful companies, athletes, and public figures in America.

Kirby Hasseman interviews marketers, entrepreneurs, and leaders from around the globe to help you elevate your business.

Keep your motorcycle racing addiction up-to-date and get an insider's perspective into the MotoGP & WorldSBK paddocks.

Providing inspiration, insights, and tips on your creative and entrepreneurial journey over a cup of coffee, tea or beer.

Marketing Week is one of the UK’s most respected business titles and a trusted and authoritative voice on the marketing industry. Listen to our award-winning editorial team discuss key topics with leading industry voices. From exploring what's next in career development and leadership, to the future of B2B, Marketing Week takes listeners behind the scenes of the world's most effective marketing. 

Subscribe on itunes: https://itunes.apple.com/gb/podcast/marketing-week/id1337011263?mt=2

Emmanuel Tuffet is a multifaceted professional with expertise in leadership, education, and the music industry. Born in Cayes, Haiti, Emmanuel has a background in jazz piano and audio engineering from Miami Dade College and SAE Institute. As a Pro Tools-certified recording engineer, he has collaborated with renowned producers such as Chris Diodati and artists including Alicia Keys.

Currently based in Boston, Emmanuel serves as a full-time recording engineer and music director for Usoundz and Stress-Free Studio, both dedicated to fostering creativity and empowering the next generation of musicians. He is also the founder of Uwebbz Technology, a global tech company. Emmanuel is deeply committed to empowering others through education, music, and innovative technology, positioning him as a leader in his fields.

Generative AI. Virtual and augmented reality. Social media. Digital commerce. Experiential. Content marketing and beyond. Creative Director and Bestselling Author Rick Mathieson and Silicon Valley CMO Rick Wootten share their unique brand of news and views on marketing innovation at the intersection of marketing, media, tech, and pop culture—with an extra-large serving of fun.

Buzz is a Digital Marketing Show powered by Dentainment!  This web-based show will cover a range of topics, strategies and initiatives to help take your Dental Practice to an entirely new level of success.

Esta é a transposição do áudio do canal do Youtube, o Tudo sobre Marcas, da Brandster - Branding School. Aqui você pode acompanhar um pouco mais das nossas idéias, conhecimentos e um pouco das pessoas que trabalham todos os dias para dar vida às marcas.

The Limelight Podcast is brought to you by Digital Limelight Media. It is a podcast that brings to light the challenges, trends and strategies that  help make an aesthetic practice more successful. It features interviews with industry leaders to discuss internal practice challenges, advances in technology, dynamics in patient management, and the fundamentals of plastic surgery marketing. This show is designed to help providers and managers learn from their peers successes and shortfalls.

Welcome to The Leadership Moment with Karen Brill, a 5 minute podcast dedicated to inspiring, supporting, educating and developing leaders in the Seniors Care & Living Sector.  Lessons in leadership, real stories of challenges, growth, and experiences from people with a passion to serve seniors.

Os melhores conteúdos sobre vendas, marketing, tecnologia, gestão, cultura empresarial e CRM. Podcasts promovidos pelos profissionais da Ploomes, empresa de software de CRM, e seus convidados, profissionais das mais variadas empresas do mercado.

Brecht Wouters is een leerkracht omgetoverd tot videoregisseur en nu eindelijk klaar om na jarenlang te werken in videomarketing zijn unieke kijk te delen met de wereld.

Join Kirby Hasseman and Bill Petrie as they discuss a wide variety of marketing, branding, and promotional products topics in this weekly podcast. You never know what these two will say!

New tracks tagged #branding