Be Weird, Be Original by @albyloud

Label | Events | Agency | Network

✉️ Inquiries: beweirdbeoriginal@gmail.com
📬 Demos: demos.bwbo@gmail.com

BWBO (Be Weird, Be Original) is not just a label—it’s a vision. Rooted in the energy of Hard Dance yet embracing all genres that resonate with authenticity and originality, BWBO is a hub for boundary-pushing music and unforgettable experiences.

As event promoters, we’ve redefined Mexico City’s nightlife with Loud Friends, our flagship event series. Loud Friends was instrumental in revitalizing the Mexican music scene after the pandemic, supporting national talent and pioneering massive, multi-genre events that delivered unforgettable experiences. This platform has hosted iconic artists such as Angerfist, Lil Texas, Snails, Wiwek, Unicorn on K, Miss K8, GPF, GRAVEDGR, and Sonido La Changa, creating moments that resonate far beyond the dancefloor.

At the helm of BWBO is Alby Loud, whose passion for growing alongside his peers is the heartbeat of our mission. BWBO isn’t just about curating music or events—it’s about fostering a community. From discovering fresh talent to building groundbreaking lineups, we combine a label, an event powerhouse, and an artist agency into one seamless entity.

Join us in shaping the future of music, one original sound, one unforgettable event, and one thriving community at a time.

Hi, my name is Mandragora, I am a time traveller from 1354, while I was looking for weeds in the forest I fell into a wormhole, I traveled through infinite alternate realities for like a year, after I got bored of all that cosmic stuff I decided to camp on year 2012, then I found this weird music making box and I knew something big was coming.


Bookings:
ianoche@usn-agency.com

Mandragora prefers to keep his name out of the light and go by the name of
“Neto”, hence the username @holasoyneto on most of his social networks.
Apparently born in the desert city of Chihuahua, located in the north of
Mexico, it was in this place where he decided to fully go into music,
enrolling at the local Conservatory but quickly dropped out to pursue a career
in music production.
While still studying in the Conservatory of Chihuahua he had access to a
computer lab which had GarageBand installed, he rapidly realised the
possibilities of digital versus paper. One day one of his classmates listened
to one of his compositions and said, “Hey, Neto, that sounds like Goa music,
you should play it at the local raves.”
Not long after being introduced to the local rave scene, he started promoting
different kinds of events for different kinds of audience, this served to
create a local community to introduce the “Mandragora” project to the world,
inspired by the local rave scene and the hip-hop ethos.
Having this school of thought led him to create “#futureprog” a sub-genre of
Goa trance based on the idea of ever evolving music, of trying to predict the
future, right now #futureprog is produced and played by many artists big and
small throughout the entire world.
This creation led him to move to Brazil for 6 years to join forces with Alien
Records, releasing several albums and successful singles, performing at
legendary festivals, inspiring a whole new scene of producers and partygoers
worldwide.
At the moment Neto is based in the south of France locked in the studio
creating hundreds of tracks, just released a new mini album and is back on the
road, always on tour, always getting those new tracks mastered and ready to be introduced to the world.

Broken Brass delivers over 13 years of feel-good brass vibes, blending Funk, Afrobeat, and New Orleans flavors. With 700+ shows worldwide, 6 studio albums, and performances at North Sea Jazz, Zwarte Cross, and Green Man Festival, they’re a must-see live experience.

Booking: info[attmaaak]cyclik.jp
Management: @dustvoxx dvstvoxx[attmaaak]gmail.com

High-Tech Minimal
be serious!

In 2024, the single "Gravity" went gold in Mexico.

Lost Souls EP: https://lnk.to/LostSoulsEP

Death & Desire (Laidback Luke Remix): https://linktr.ee/knifepartyinc
Lost Souls (Annix Remix): https://lnk.to/LostSoulsAnnixRemix
Ghost Train (Muzzy Remix): https://lnk.to/GhostTrainMuzzyRemix

Galtork is following