twitter marketing 2015

AskGaryVee

AskGaryVee Shoooow

askgaryvee

We're in the podcasting business! I've taken my new show, The #AskGaryVee Show, and turned it into an audio version for your listening pleasure. 

The #AskGaryVee Podcast

Askgaryvee

POSITIVUTY

In this episode we talk about getting familiar with Facebook advertising, my love for my family, and the magic of red-headed quarterbacks. On top of that we get into being grateful, being right, and being patient. Three of my favorite things!

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Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Want to get on the show? Tweet me your question with #AskGaryVee!

LINKS:
http://allfacebook.com
Music by Rome Fortune - https://soundcloud.com/romefortune



#AskGaryVee Episode 6: Friction Sucks

In this episode I talk about the importance of my wife, my health, and the fact that Brett Favre had a brief stint as a NY Jet. I also ask the most important question of all: Are you actually bringing value to your consumers?!

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Welcome to The #AskGaryVee Show, where I answer your questions about marketing, social media, and entrepreneurship. Want to get on the show? Tweet me your question with #AskGaryVee!

LINKS:
My Instagram: http://instagram.com/garyvee
SUBSCRIBE: http://youtube.com/garyvaynerchuk
Music by Rome Fortune - https://soundcloud.com/romefortune


#AskGaryVee Episode 4: Personal Branding and Brett Favre

Episode three already! This time around I'm talking about what my father taught me about building businesses. I also talk about the future, building local startups, and how small businesses can conserve their cash. 

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Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Want to get on the show? Tweet me your question with #AskGaryVee!

LINKS:
How to get advertisers on your blog - https://www.youtube.com/watch?v=UgvjT...
Download Resy - http://resy.com
Terroir - http://restauranthearth.com/terrior/T...
Corkbuzz - http://corkbuzz.com/
Music by Rome Fortune - https://soundcloud.com/romefortune


#AskGaryVee Episode: 3 Small Businesses with Itsy Bitsy Cash

Guys THERE IS NO SUCH THING AS A BORING BUSINESS! Do you have any idea how many people are in the market for DIY content? A hardware store is literally DROWNING in potential content. Also in this episode, I get into how music producers can use social media to market their products. Watch now!

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Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Want to get on the show? Tweet me your question with #AskGaryVee!

LINKS:
How to get advertisers: https://www.youtube.com/watch?v=UgvjT...
Buy my book: http://bit.ly/jjjrhamazon
Watch episode one: https://www.youtube.com/watch?v=76d0l...
Music by Rome Fortune: https://soundcloud.com/romefortune



#AskGaryVee Episode 2: Tools, Sheep, and Rihanna

Welcome to the first episode of my new show! This is the perfect way to start things off as we get into some nitty gritty about long-term business goals, Facebook dark-posts, and even non-profits. This is the beginning of a new era, my friends. Get ready!


#AskGaryVee Episode 1: How to Utilize Native Ad Platforms

#QOTD: Are you going to subscribe to my podcast? YES or NO?

#QOTD2: What can I do to make my podcast a TREMENDOUS experience for you?

An interesting question was raised here about taking a course/class in order to become a social media marketer. The truth is, I'm self-taught. I didn't take any courses in social media, but in general I was never a real good student and never took any substantial classes in business or marketing -- But, that's seemed to work out for me just fine :)

I think all this really just boils down to being self-aware and knowing yourself.  I honestly think that 99% are you are clowns, and are just reading headlines, rather than being actual practitioners and going deep within each platform. I'm even scared of you taking a course because most of the courses I've been exposed to during speaking engagements were jokes -- either the course itself or the teachers involved came off as clowns. 

My honest opinion is that Social Media right now is in a very awkward and early stage. If you look back at the early internet marketers of 1995, they were spewing out a ton of garbage as well. So the timing is difficult now, but I can say confidently that I would feel a lot better about you taking a "course" 5 years from now rather than today. 

So, in this whole circus type of environment, it all scares me. The most important thing you can do is be surgical, knowledgeable, and become an actual practitioner. However, for this particular instance, there's too many variables to consider. Are the courses good? Can you actually learn in those environments? Because I can't - hence why my advice is to become a practitioner as best you can, because that's what I've done, and that's certainly worked for me :)


#AskGaryVee Episode 31: Is it Better to be Self-Taught?

#LINKS

iTunes! - https://itunes.apple.com/podcast/id928159684?mt=2

I am one of those people who used to think that tons of companies were overvalued. However, I was eventually proven EXTREMELY wrong. As I learned throughout the early Internet days, inflation happens, the world changes, adapts, and now I'm starting to wrap my head around the notion that things aren't actually as over-valued as they may seem at first sight. 

But, this notion of over-under-valuation is definitely a doubled-edged sword. There will be plenty of businesses overvalued due to early-stage hype, but if something has proven to have won and you think is the future of infrastructure, such as an Uber, then we need to start paying close attention.  

And of course, there's plenty of people that have lost money buying into "over-valued" companies, but then again, many have won. When we need to start looking close is when things hit scale. In the early Internet days, many people thought Amazon and EBay were over-valued, until of course, the world began to catch up with them. They were just a step ahead of everybody. When the world begins to catch up, and normal people start to interact and utilize these platforms, that's when you're going to see a shift in scale. 

The underlying difference in all of this is whether these shifts in value are temporary or long-term. If the signs point to a long-term, strong valuation, then it's likely that they're just working in the future, ahead of the game, while others are caught trailing from behind. 


#AskGaryVee Episode 32: Is Twitter Really Overvalued?

#QOTD: What is your favorite candy?

First of all, if you want to increase engagement with your content, you need to make sure you're putting out quality product. Once you know that you're hitting the right notes with the material you'e putting out, you need to put your efforts into business development. 

When an opportunity presents itself, pounce on it. Hustle. Be mindful of the environments and conversations you want to get involved in and be sure that you're offering them value in exchange for what you want from them -- exposure. 

When I didn't have the base that I have now, I was out on the streets hustling for Wine Library, formerly named Shopper's Discount Liquors. I was walking into any business that might be relevant to my community and passing out flyers and coupons one-by-one to gain more exposure. Nobody gave a crap or knew who we were but I knocked on doors and made sure we got the exposure we needed. 

So, can you biz dev? Are you willing to hustle to make it happen? Are you willing to work 15+ hours a day to make it happen? In today's world, there's so much room and opportunity to bring value to somebody, but it's never going to happen if all you care about is yourself . 


#AskGaryVee Episode 33: Increasing Exposure Through Business Development

#QOTD: Are you a Vayniac or part of the VaynerNation? What's the difference?

#LINKS
Podcast: https://itunes.apple.com/us/podcast/the-askgaryvee-show/id928159684?mt=2

Rafeal's Page: https://www.youtube.com/channel/UC6J6qYtlLQBCT6GOgv7fFAg 

If I were to go back in time and start all over again, I would change NOTHING. From 22 to 32, for the first ten years of my hustle, I remained quiet and I put in the work. I did the work that allowed me to have the audacity to go out and build the Gary Vaynerchuk brand. 

The notion that there's people out there that are growth hacking, and getting exposure through other people's podcasts, and leveraging the brands of others to build themselves as "experts," is LUDICROUS. What are these people actually experts in? What have they accomplished to be deemed an expert?

Here's what I did and why I think you should listen to me when it comes to business. I am in the midst of building my second $50M plus business in a 5 year window. Is it $50 Billion? No - but it's a very substantial business. I was ahead of the market and I executed. I put in the work, I built up the business at a speed many can't comprehend, and I did the things that allowed me to be worthy enough to have a shot at putting out a $15-20 book and amass the following that I have.

So my question is, what did these self-proclaimed experts do to claim that title? If you want to be an "expert" in your craft you need to be in the trenches, day in and day out. You can't just rely on modern day technology to build up your brand. The notion that people are leveraging these technologies and the brand equity of others to build their name is LAUGHABLE. You need to actually execute. You need to earn the opportunity to be a personal brand. You need to show them the proof. If you're an actual expert the proof should be in your forethought, your wins, and your execution. 



#AskGaryVee Episode 34: How to Build a Personal Brand from Nothing

#QOTD: What do you think of GaryVaynerchuk.com? Questions, comments, concerns? What’s your $.02?

#TIMESTAMPS
01:02 - As an email marketer, I say email is not dead. Do you think email will be more or less relevant in 3-5 years? 
03:07 - I work in two different spaces. How do I use social media platforms so I am not confusing my audiences? 
04:58 - How do you define hustle? 
06:51- What do you really get from having 10,000 followers? 
11:57 - A professor once said to me, It’s better to be a big fish in a small pond?  Do you agree? 

#LINKS
https://www.garyvaynerchuk.com/working-for-free-780903706.html
https://www.garyvaynerchuk.com/stop-worrying-about-the-name-o-778848227.html
https://www.garyvaynerchuk.com/being-lucky-775354293.html
https://www.garyvaynerchuk.com/repeating-mistakes-773378031.html
https://www.garyvaynerchuk.com/what-youre-not-getting-about-c-762813781.html
https://www.garyvaynerchuk.com/top-line-revenue-758397294.html


Email is definitely not dead. As most you may know by now, I’m a big fan of marketing in the year that we live in. And so, email remains to be a very killer opportunity. 

Email is a channel that you can control without being at the mercy of all these other platforms that are out there. But, we also can’t be naive to the changes have been made, such as the promotions tabs that GMail implemented recently. Sure, email is falling off and these changes have caused us to lose touch with some email lists that we may have been paying attention to prior, but it’s still very much in play so long as we leverage it wisely.

Are open rates at 90% like I had in 1997? Absolutely not. But, I still believe email is very much something to be considered. There’s no question that email will certainly be less valuable in 3-5 years. Heard me say marketers ruin everything? That’s where this fits in perfectly. That’s what this is all about. Platforms come along. They present value. And marketings pounce on the opportunity to arbitrage against their audiences. 

But, while us marketers are working to exploit and potentially ruin email marketing, we’re still in a time where it should most definitely be considered as part of any business’s strategy. 


#AskGaryVee Episode 35: Email Marketing in Today's World

#QOTD: No question for this one! I need more banter!! I'm looking at you, VaynerNation ;)

I absolutely hate when people send auto-messages after they've gained a new follower. I have actively un-followed most of you when you do this because it speaks to your intent on the platform. You're looking to scale social media on a platform like Twitter that's simply not scalable. 

Twitter is the only true social network because it functions like a town square. A place where you can jump into conversations without sounding/looking creepy. The other networks are pushing content where Twitter is still the place for actual conversation. 

When you go and auto-reply in a "town square," you're the same as the guy walking around just dishing out their business card at a conference or networking event. YOU'RE THE GUY THAT PEOPLE HATE. It's the wrong move. You're not putting any effort into engaging with people. You're auto-replying in the town square and providing no depth, no value.

What do you honestly think is going to happen when I receive that message? I'll tell you what's going to happen. I may sign up for your newsletter and you're going to email me and it's going to go to spam and I'm not going to engage. Why? Because there's no context established. That first taste, that first impression, all of a sudden is sh*t, and you've lost. 



#AskGaryVee Episode 37: Twitter Auto-Replies, Marketing Gurus, and Happiness

There is something that is rarely talked about in the business world and I want to start building more attention for it.

That thing is self-awareness.

I’m upset that the narrative these days is that everyone needs to be number one, own a company, be in charge. A lot of people are going to lose that way.

Self-awareness allows people to recognize what things they do best so they can then go hard on those aspects of their life. It also helps you accept your weaknesses.

What works for one person doesn’t work for everyone. I want people to learn to be at peace with themselves, to understand what they can offer, because everyone’s got something. The key, however, is learning how to find it.

Self-awareness can help you do that.

Self-awareness is being able to accept your weaknesses while focusing all of your attention on your strengths.

The moment you decide to accept your shortcomings and bet entirely on your strengths, things will change. Trust me.

The Importance of Self-Awareness

Hard Work & Patience

Everyone who watches this has one weakness they are aware of. Something they aren't good at. Something they haven't addressed. Everyone. That is the beginning of the process of self-awareness.

One of the most important things for me when it comes to running a team is making everyone feel safe. Because when people feel safe, they start telling the truth. And that is an enormous upside in running a business. If everyone can be honest with themselves, be truthful about who they actually are versus who they want to be, that is when the magic happens.

This video speaks to all of that, and more. I hope you enjoy it. Let me know in the comments what you think, and would love to hear your story about self-awareness.

Music: "Blessed" by Wake
https://soundcloud.com/alt1985

Self-Awareness Part 2: The Key to Success

6 MINS FOR THE NEXT 60 YEARS OF YOUR LIFE

There's no such thing as an overnight success. It takes work. Period. 

Overnight Success

Family 1st! but after that, Businessman. Just a dude that Loves the Hustle, People & the @NYJets. CEO of @vaynermedia. Tasted wine for years at @winelibrary