Generating Buzz

As synonymous with the holidays as food and family is the stress of travel. Before an expected 104 million people hit the roadways this holiday weekend, the inaugural episode of the Generating Buzz podcast explores the root cause of the delays with Michael Hunter, a professor in the School of Civil and Environmental Engineering. 

Hunter shares his expertise in transportation operations and design, offering his thoughts on how to navigate busy corridors, the optimal days and times for travel, and how engineering could ease the flow of holiday travel in the near future.

'Generating Buzz’: Unpacking the Formula of Holiday Traffic With Michael Hunter

Before you get started on your New Year’s resolutions, taking a moment to evaluate your mental health can make all the difference in setting yourself up for success. In the January episode of Generating Buzz, Tiffiny Hughes-Troutman, professor of the practice in the School of Psychology, shares strategies for goal setting, handling adversity, and celebrating victories along the way.

Generating Buzz: Keeping Your New Year's Resolutions

Vying for subscribers, streaming services are reshaping the media landscape through mergers and "bundling." In the latest episode of 'Generating Buzz', Abhi Deshmane, an assistant professor at the Scheller College of Business, shares how this could benefit both corporations and consumers, and what the future of streaming holds.

Generating Buzz: Who Benefits From a Shifting Streaming Landscape?

Four years after the onset of the pandemic, remote work has become the norm for a large portion of the workforce. Patricia Mokhtarian, a professor in the School of Civil and Environmental Engineering, sheds light on how this shift continues to impact employers, employees, and downtown office spaces. 
 
Mokhtarian's research examines the effects of telecommunications technology on travel behavior and multitasking attitudes. In the latest episode of Generating Buzz, she shares her opinion on why remote work is here to stay and what aspects of office culture are worth holding on to.

Generating Buzz: Remote Work in a Post-Pandemic World

April is Earth Month, and according to the National Oceanic and Atmospheric Administration, 2023 was the warmest year on record for our planet. As the global conversation around the climate and humans’ effect on it continues, Georgia Tech researchers are taking a leading role in quantifying the issues posed by climate change and crafting solutions for the road ahead.

The latest episode of Generating Buzz follows the College of Sciences’ Frontiers in Sciences event, giving listeners an opportunity to hear from experts, including dean and renowned oceanographer Susan Lozier, Associate Professor Alex Robel, Professor Valerie Thomas, and Associate Vice President of Sustainability Jennifer Chirico as they explore the intersection of science, policy, and human nature.

Generating Buzz: Climate Change Takes Center Stage

In fashion, food, and media, the saying “What’s old is new again” remains a constant, as brands find ways to use nostalgia to turn the past into profits. These strategies can connect consumers to memories of their childhood or introduce new generations to vintage experiences, but experts say there is nuance to the approach. 

In the latest episode of Generating Buzz, Tim Halloran, a principal lecturer in the Scheller College of Business, shares his thoughts on the trend. Having worked with some of the nation’s biggest brands, such as Coca-Cola, to launch products worldwide, Halloran says it all comes down to the relationships built between brands and consumers, and avoiding an overreliance on the past. 


Generating Buzz: How Nostalgia Becomes Big Business

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