Rammstein are one of rock’s most individual and successful names, a multiple award-winning outfit with a vision that continues to evolve. Since forming in 1994, the six East Berliners have headlined the world’s major festivals and stadiums, selling millions of albums, and topping charts worldwide.

For the Rammstein kollektiv, and it’s the same line-up now as at the start, it’s always been a case of marching to their own beat; they sing in German, side-step those visuals typical of the metal world, and present an incendiary live experience that touches all of the senses – an experience underpinned by cultural and artistic weight.

To date, there are seven studio albums under the Rammstein banner, the most recent being 2019’s untitled release – a body of work that headed the charts in 14 countries and went Top 10 in the US, breaking new ground. Produced by the band with Olsen Involtini, this 11-tracker (double platinum in Germany) was preceded by lead single ‘Deutschland’, a domestic No. 1 supported by a nine-minute movie – an epic, unflinching look at German history directed by Specter Berlin.

Not only was this album a decade in the making, it also saw the musicians taking their legendary live show into Stadiums, selling 800,000 tickets immediately and eventually playing to over 1.2 million fans across 17 countries.

The next leg of the European Stadium Tour takes place in spring / summer 2021, with most venues sold out.

“Y serious?” (“Y?”) is an art concept born in Marrakech and bridged to Pristina, which combines underground electronic music to visual arts: simple. Along with the label we tailor events to promote artists from across the world in a blend of visuals and music. We started off by organizing events in offset locations to offer local artists the right platform to freely express themselves. Hard to box into one musical genre, we like to think we glide between tech and deep house with melodies and grooves inspired by the orient and driving rythms. Why we called it “Y serious?": simply because rules and dogmas limit the creative mind and we wanted people to make abstraction of it all.

The context in which Y serious? was born has its share of underpinnings: the Arab spring showed that there was a youth seeking an escape route from a culture heavy with dogmas. Art became a symbol of contestation and revolution empowering people with freedom of vision. By mixing quality underground electronic music to subliminal visual arts, mostly under the form of projections, our aim was to offer our followers a new way of experiencing the party scene. Create a physical and virtual space where artistic creation through music and visual arts in its wider sense to give it its fullest dimension. Given the success of our past events, our passion has naturally grown to include a music label that we hope best expresses Y Serious?’s orientations and serves as our contribution to the global electronic scene. The three words that would best describe us: SHARE/CREATE/ENJOY 

The Label's main DJs and producers are Genti & Yacine, together they are Secret 47 


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